Pro tip: Be considerate of diversity and inclusion.
Posted: Mon Jan 20, 2025 7:21 am
While we usually think of Microsoft software and products in traditional offices, this video expands the perceived scope of their impact. It helps even more people see themselves in the brand.
Relatable content can also create a sense of community.
Balaji shared, "For my startup, a non-alcoholic beverage marketplace, we often use humor and shared experiences in our videos. It helps connect with our community and make people feel more seen and less isolated."
Another way to highlight human stories in your Instagram videos is through case studies (like Shopify), testimonials, or interviews with happy customers.
Instagram is a global platform that reaches people estonia whatsapp number database from all walks of life.
Thinking about diversity and inclusivity can help reach a larger audience by looking past preconceived notions of gender, age, race, income, sexuality, etc., to highlight how your product or service can offer value.
One brand that has been a leader in this space for years is Dove. I love this Instagram video featuring women of a certain age, who happen to buy Dove, living their best lives.
It’s not just fun and inclusive but aspirational. It prompts the thought, “Hm. Maybe I could be one of these accomplished, exciting women one day if I use Dove too.”
Relatable content can also create a sense of community.
Balaji shared, "For my startup, a non-alcoholic beverage marketplace, we often use humor and shared experiences in our videos. It helps connect with our community and make people feel more seen and less isolated."
Another way to highlight human stories in your Instagram videos is through case studies (like Shopify), testimonials, or interviews with happy customers.
Instagram is a global platform that reaches people estonia whatsapp number database from all walks of life.
Thinking about diversity and inclusivity can help reach a larger audience by looking past preconceived notions of gender, age, race, income, sexuality, etc., to highlight how your product or service can offer value.
One brand that has been a leader in this space for years is Dove. I love this Instagram video featuring women of a certain age, who happen to buy Dove, living their best lives.
It’s not just fun and inclusive but aspirational. It prompts the thought, “Hm. Maybe I could be one of these accomplished, exciting women one day if I use Dove too.”