New languages and designs
Posted: Mon Jan 20, 2025 8:19 am
Chusé Fernández, coordinator of La Escuela de Radio TEA FM, presented the project “ hybrid sound ”, an innovative way of creating and sharing content in the world of podcasting that quickly became popular. In this modality, the user has the possibility of accessing more than just the podcast itself, but rather the information that its creators used to generate it, such as interviews, videos, sounds, images, texts and other valuable information.
The use of multimedia elements embedded in the content was combined with modern designs and texts written with abstract symbols, highlighting the use of emoticons and other forms of language used in social networks. The reception was positive among younger users and in a very short time it became a trend.
5. Total immersion: a fact
Less popular than the previous ones, these three recording and playback ghana consumer email list technologies with high immersion capacity are the trend with the greatest impact on web content in 2016:
VR
Several companies have started using web content in virtual reality and have done quite well. NBC Olympics immersed its users in the Rio 2016 Olympics using an app, Gear VR headsets and a Galaxy smartphone. While Lexus offered its customers the chance to drive the Lexus NX through a virtual reality headset, and IKEA introduced an app that allows buyers to enter a showroom and interact with all of its products.
With the different VR devices currently on the market, Content Managers are taking the way of consuming content to futuristic levels and optimizing customer acquisition and loyalty.
360° Videos
They are often confused with the content mentioned above. But they are different because they cannot be played in “stereoscopic” mode, a component that simulates the separation of the eyes and is essential for a more intense immersion experience.
In any case, some brands have been using them to generate quite attractive content. Google for Hotels, for example, gives hoteliers who advertise on that channel the possibility of offering guided tours in their ads so that the client can get to know the place before making a reservation.
Augmented reality
Currently, several web content agencies are working on exploiting this tool, planning the publication of quality advertisements and other types of content in physical spaces that are visible through digital devices. Although the year is about to end, it promises to become one of the most important trends.
Looking at the types of content that made the difference in 2016, we can deduce that technological development determines them. However, we cannot make the mistake of omitting the use of traditional pieces, such as blog posts and mailings -among others- since they are the most widely accepted by the general public.
The Content Editor is a fundamental part of any digital marketing team. This professional will be in charge of correcting and refining each piece of content, as well as suggesting the necessary changes to each of the editors under his/her charge; with the aim of ensuring that each published task is characterized by its total neatness and quality.
The use of multimedia elements embedded in the content was combined with modern designs and texts written with abstract symbols, highlighting the use of emoticons and other forms of language used in social networks. The reception was positive among younger users and in a very short time it became a trend.
5. Total immersion: a fact
Less popular than the previous ones, these three recording and playback ghana consumer email list technologies with high immersion capacity are the trend with the greatest impact on web content in 2016:
VR
Several companies have started using web content in virtual reality and have done quite well. NBC Olympics immersed its users in the Rio 2016 Olympics using an app, Gear VR headsets and a Galaxy smartphone. While Lexus offered its customers the chance to drive the Lexus NX through a virtual reality headset, and IKEA introduced an app that allows buyers to enter a showroom and interact with all of its products.
With the different VR devices currently on the market, Content Managers are taking the way of consuming content to futuristic levels and optimizing customer acquisition and loyalty.
360° Videos
They are often confused with the content mentioned above. But they are different because they cannot be played in “stereoscopic” mode, a component that simulates the separation of the eyes and is essential for a more intense immersion experience.
In any case, some brands have been using them to generate quite attractive content. Google for Hotels, for example, gives hoteliers who advertise on that channel the possibility of offering guided tours in their ads so that the client can get to know the place before making a reservation.
Augmented reality
Currently, several web content agencies are working on exploiting this tool, planning the publication of quality advertisements and other types of content in physical spaces that are visible through digital devices. Although the year is about to end, it promises to become one of the most important trends.
Looking at the types of content that made the difference in 2016, we can deduce that technological development determines them. However, we cannot make the mistake of omitting the use of traditional pieces, such as blog posts and mailings -among others- since they are the most widely accepted by the general public.
The Content Editor is a fundamental part of any digital marketing team. This professional will be in charge of correcting and refining each piece of content, as well as suggesting the necessary changes to each of the editors under his/her charge; with the aim of ensuring that each published task is characterized by its total neatness and quality.