Enough reasons to get started with competitive intelligence!

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Another important reason is the relatively young industry, called online marketing. Business strategies and consultancy have been around for a long time. They have now reached a high level of maturity. Online marketing, on the other hand, is still relatively new. And therefore less developed. But besides being a young industry, it is also a dynamic industry. The many and rapid developments require a lot of focus and time. As a result, there is less time left to increase the understanding of the market.

Finally, the data required for competitive analysis is often difficult to obtain. The data is also expensive and not always reliable. Even the data that is less difficult to obtain is widely spread across different sources. It is therefore still time-consuming to generate and structurally monitor it. The necessary data and insights are simply not always available to companies.

Also read: How to gain valuable competitive insights: 5 tips
A world of possibilities
There are only a few companies that have integrated competitive intelligence into their online strategy and decision-making processes. That surprises me. How big the possibilities are, will therefore come as a surprise to many colleagues.

(Competition) data is available regarding website quality, SEO rankings , SEA budgets, number of display ads, app downloads, social engagement and even more interesting online metrics . In addition, it is possible to combine the available data into new KPIs. These provide a more holistic picture of the performance in a certain segment compared to the competition.

There are plenty of reasons to use south korea whatsapp number competitive intelligence. Always keep in mind: “ Competitive intelligence involves breaking out of established patterns in order to look at things in a different way ”.

The main reason to start is that competitive intelligence offers a completely new perspective on your online performance. This perspective allows you to make smarter decisions. You do this based on a more complete picture of the digital landscape. Other reasons are:



Benchmark your results: is 25% organic growth a good result if the market is growing at an average of 100%?
Spot opportunities and threats in time: the competitor is trying to enter market X. This is evident from weekly increasing organic rankings in this market. How do we respond to this?
Learn from successes and failures: We saw a significant increase in social media followers at competitor X due to campaign Y. What made this campaign so successful and what can we learn from it?
Deal with information overload : focus on the most important KPIs and benchmark them against the competition. This will prevent an irresponsible focus on irrelevant and isolated metrics.