Choose the right channels that you will use during the Buen Fin
Posted: Mon Jan 20, 2025 9:53 am
Part of analyzing your buyer persona is identifying which media or channels they use the most, the ones they usually use to get information, the ones they communicate with the most, or the ones they use to entertain themselves. Having these channels well defined will help you create appropriate messages according to the platform, whether it's Facebook, Instagram, YouTube, Linkedin , or others.
Remember that each network or platform has its vp purchasing officer email lists own specifications and creating posts and ads appropriate for each one will help you optimally reach your target audience to impact them with your Buen Fin promotions .
Real estate digital marketing strategies: Tips for Buen Fin
Now that you have prepared your pre-Buen Fin strategy , it is equally important to define what actions you will carry out during the event. Below we explain some of the most relevant ones.
Final funnel (consideration and decision)
As we mentioned before, the awareness stage has become very important in consumer purchasing habits, however, the consideration and decision stages are equally relevant once you have managed to attract potential customers.
After people are familiar with your company and your real estate products or services, you must now make them consider purchasing them. For this stage, you can enhance messages that highlight the characteristics of your properties, the benefits they have over the competition, but above all, capture their attention with discounts, promotions, payment methods and financing options.
Remember that each network or platform has its vp purchasing officer email lists own specifications and creating posts and ads appropriate for each one will help you optimally reach your target audience to impact them with your Buen Fin promotions .
Real estate digital marketing strategies: Tips for Buen Fin
Now that you have prepared your pre-Buen Fin strategy , it is equally important to define what actions you will carry out during the event. Below we explain some of the most relevant ones.
Final funnel (consideration and decision)
As we mentioned before, the awareness stage has become very important in consumer purchasing habits, however, the consideration and decision stages are equally relevant once you have managed to attract potential customers.
After people are familiar with your company and your real estate products or services, you must now make them consider purchasing them. For this stage, you can enhance messages that highlight the characteristics of your properties, the benefits they have over the competition, but above all, capture their attention with discounts, promotions, payment methods and financing options.