Use advertising anthropomorphism
Posted: Sat Dec 21, 2024 3:56 am
Does this mean that any website should follow this scheme? No, it is enough to apply at least one of these principles. For example, when developing a landing page for children's parties, we limited ourselves to the use of a visual hint - you see, the girl with the direction of her interested, lively gaze seems to suggest: "Watch this video."
If for some reason you are unable to direct the child's gaze towards the clickable element and call to action, then at least place the child's photo in such a way that his figure is tilted/oriented in the right direction.
4. Use images of animals
The images of many animals evoke warm emotions in us, attracting attention and being well remembered. This is especially true for the cutest pets, such as kittens and puppies. They are associated with babies, attracting attention and creating a positive mood.
At the same time, sometimes it is also possible to play on the associations vietnam girl whatsapp number that certain animals evoke in us. For example, advertisers chose a hare for Duracel batteries for a reason - this animal is associated with speed. And the beaver in the Colgate ad was chosen because of the strong teeth this animal has.
5.
Transfer the human image and its properties to your product or brand.
There are many examples - Mr. Proper, M&M'S, Michelin Man, etc.
Successful “humanization” of a product or company evokes positive emotions and increases recognition.
There is also an opinion that anthropomorphism helps in a situation where the individual characteristics of a brand are weakly expressed, i.e. your product is not much different from the offers of competitors.
If for some reason you are unable to direct the child's gaze towards the clickable element and call to action, then at least place the child's photo in such a way that his figure is tilted/oriented in the right direction.
4. Use images of animals
The images of many animals evoke warm emotions in us, attracting attention and being well remembered. This is especially true for the cutest pets, such as kittens and puppies. They are associated with babies, attracting attention and creating a positive mood.
At the same time, sometimes it is also possible to play on the associations vietnam girl whatsapp number that certain animals evoke in us. For example, advertisers chose a hare for Duracel batteries for a reason - this animal is associated with speed. And the beaver in the Colgate ad was chosen because of the strong teeth this animal has.
5.
Transfer the human image and its properties to your product or brand.
There are many examples - Mr. Proper, M&M'S, Michelin Man, etc.
Successful “humanization” of a product or company evokes positive emotions and increases recognition.
There is also an opinion that anthropomorphism helps in a situation where the individual characteristics of a brand are weakly expressed, i.e. your product is not much different from the offers of competitors.