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The value of Sales Enablement

Posted: Mon Jan 20, 2025 10:08 am
by monira444
Unlike a traditional CRM, Sales Enablement is not a specific tool. It is a global strategy, a unified process that relies on new technologies to achieve one goal: that the sales team has all the necessary resources to maximize sales benefits.

More and more companies are realizing the value of applying Sales Enablement to their strategy. Thus, we see that the Sales Enablement software market is booming.

The increase in investments in Sales Enablement solutions is undoubtedly due to the positive results. Companies that have been using Sales Enablement for more than 2 years demonstrate 48% more customer engagement than those that have not.

In 2023:
62% of companies already have some Sales france whatsapp data Enablement solution or program
66% of companies have allocated a budget to Sales Enablement
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But is technology enough?
Using technology just for the sake of using it is pointless. Having the most advanced tools is an absurd expense if, in the end, these are not really used by the teams. Hence the vital importance of digital adoption .

Technology is necessary, but it is not sufficient on its own.

It is essential that any company that wants to go digital does some prior work, analysing the new digital assets and, once applied, studying what happens with these contents.
In this sense, many large companies are already betting on the creation of the figure of the Enablement Manager. And to improve sales, they turn to people and companies specialising in Sales Enablement.
But to understand how this can transform your sales, we must first understand the context that precedes us.