5 keys to ensure your salespeople convey a good image of your company
Posted: Mon Jan 20, 2025 10:19 am
There is no doubt: your brand image, its positioning and branding directly influence your sales. In a world as competitive as the business world, where different competitors seek to make their mark and/or seek differentiation, having and maintaining a good image in the eyes of customers or potential customers is essential to maintaining a good pace of sales and loyalty.
Let's review five important aspects that your sales team must take into account and not neglect:
1. Value every customer touchpoint
No communication with the client should be undervalued, no matter how trivial it may seem. If our company wants to maintain its corporate image at all times, we must avoid salespeople communicating in an overly improvised manner . Sales emails must be well structured, with a clear and defined signature, and the documents to be attached must be well prepared.
capsules mobils - CatalogPlayer
Entrusting the success of a proposal to the salespeople's skills guatemala whatsapp data n modifying Word or PowerPoint documents is risky.
2. The argument shown is key
Sales visits need to be well prepared in order to be concise and productive. To do this, we need to be able to quickly access customer data and all our sales pitches and offers , and the best way is to have everything unified in a mobile sales application.
ipad contenthub - CatalogPlayer
Likewise, if the visit is online, having everything we want to show at a click is essential to avoid wasting a client's or potential client's time. All this, and much more, is possible with Catalog Player.
3. Pay attention to all the material that is delivered
If we have to give out a document or business card, especially to potential customers, we should bear in mind that in addition to its own use , this material will be a reminder of the salesperson's time at that company . That is why it must convey the same values that the sales team seeks to communicate and, whenever possible, be sufficiently attractive so that it does not end up in the trash too quickly.
4. Use WhatsApp in a professional manner
In a world where business communication often drifts towards WhatsApp messages for convenience , we have to be vigilant. It is important for salespeople to have a company mobile phone to avoid mixing personal and professional messages. In addition, this way they can have a profile tailored to their work as salespeople, from contact information to their profile image to hours of availability. This way, clients or potential clients have the feeling at all times that they are communicating with your company and not with a person.
Precisely, having detected this need on the part of many companies, the Catalog Player platform has had an interesting integration with WhatsApp for months now, in order to be able to send all the commercial capsules through the most used instant messaging application.
5. Our brand has to seduce
Finally, it is important to remember that our brand image must convey our benefits and attributes, but at the same time it must be seductive. Therefore, if you suspect that your corporate image may be out of date with respect to your target audience or poorly aligned with your values, review it urgently.
Let's review five important aspects that your sales team must take into account and not neglect:
1. Value every customer touchpoint
No communication with the client should be undervalued, no matter how trivial it may seem. If our company wants to maintain its corporate image at all times, we must avoid salespeople communicating in an overly improvised manner . Sales emails must be well structured, with a clear and defined signature, and the documents to be attached must be well prepared.
capsules mobils - CatalogPlayer
Entrusting the success of a proposal to the salespeople's skills guatemala whatsapp data n modifying Word or PowerPoint documents is risky.
2. The argument shown is key
Sales visits need to be well prepared in order to be concise and productive. To do this, we need to be able to quickly access customer data and all our sales pitches and offers , and the best way is to have everything unified in a mobile sales application.
ipad contenthub - CatalogPlayer
Likewise, if the visit is online, having everything we want to show at a click is essential to avoid wasting a client's or potential client's time. All this, and much more, is possible with Catalog Player.
3. Pay attention to all the material that is delivered
If we have to give out a document or business card, especially to potential customers, we should bear in mind that in addition to its own use , this material will be a reminder of the salesperson's time at that company . That is why it must convey the same values that the sales team seeks to communicate and, whenever possible, be sufficiently attractive so that it does not end up in the trash too quickly.
4. Use WhatsApp in a professional manner
In a world where business communication often drifts towards WhatsApp messages for convenience , we have to be vigilant. It is important for salespeople to have a company mobile phone to avoid mixing personal and professional messages. In addition, this way they can have a profile tailored to their work as salespeople, from contact information to their profile image to hours of availability. This way, clients or potential clients have the feeling at all times that they are communicating with your company and not with a person.
Precisely, having detected this need on the part of many companies, the Catalog Player platform has had an interesting integration with WhatsApp for months now, in order to be able to send all the commercial capsules through the most used instant messaging application.
5. Our brand has to seduce
Finally, it is important to remember that our brand image must convey our benefits and attributes, but at the same time it must be seductive. Therefore, if you suspect that your corporate image may be out of date with respect to your target audience or poorly aligned with your values, review it urgently.