How to attract users' attention to your real estate project?
Posted: Mon Jan 20, 2025 10:29 am
As you well know, this is the time to migrate to digital and offer users new experiences of recognizing and purchasing a property. Since the decision will take longer, it is natural that potential clients invest more time in getting informed in order to make a good decision. This factor is an opportunity to creatively communicate the added value of the project, experimenting with audiovisual formats that are oriented to the general lifestyle that the project promises to its future residents and visitors.
Statistics show that today, the home buying vp security email list process often begins with an online market study, as nearly 90% of prospective home buyers do so via the Internet when looking for properties to purchase.
Therefore, spreading messages in which you commit to personally serving qualified customers, first by phone and then physically (with obvious precautionary measures), is an excellent idea to follow up on the purchasing process in a timely manner.
Given today's reality, the conversion and media funnel would change as follows:
As you can see, it is important to reinforce the awareness stage of the project. Making the masterplan or the concept of the project known will be decisive in getting users interested in it.
This can be done through messages on the media we already know, such as Facebook, Instagram or Linkedin . However, there are other alternatives, such as virtual tours or ORM, that can help you reinforce brand recognition.
Statistics show that today, the home buying vp security email list process often begins with an online market study, as nearly 90% of prospective home buyers do so via the Internet when looking for properties to purchase.
Therefore, spreading messages in which you commit to personally serving qualified customers, first by phone and then physically (with obvious precautionary measures), is an excellent idea to follow up on the purchasing process in a timely manner.
Given today's reality, the conversion and media funnel would change as follows:
As you can see, it is important to reinforce the awareness stage of the project. Making the masterplan or the concept of the project known will be decisive in getting users interested in it.
This can be done through messages on the media we already know, such as Facebook, Instagram or Linkedin . However, there are other alternatives, such as virtual tours or ORM, that can help you reinforce brand recognition.