Then, take note of the following quantitative items from each platform

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Facebook.
Twitter.
Instagram.
Snapchat.
LinkedIn.
YouTube.
Pinterest.

Number of fans/followers.
Posting frequency and consistency.
Content engagement. (Are users leaving comments or sharing their posts?)
Content virality. (How many shares, repins, and retweets do their posts get?)
With the same critical eye you used to gauge your competition's content marketing strategy, take a fine-toothed comb to analyze their social media strategy.

What kind of content are they posting? Are they more morocco whatsapp number database focused on driving people to landing pages, resulting in new leads? Or are they posting visual content to promote engagement and brand awareness?

How much of this content is original? Do they share curated content from other sources? Are these sources regular contributors? What is the overall tone of the content?

How does your competition interact with its followers? How frequently do their followers interact with their content?

After you collect this data, generate an overall grade for the quality of your competitor's content. This will help you compare the rest of your competitors using a similar grading scale.