94% of companies choose Digital Marketing as a growth strategy
Posted: Tue Jan 21, 2025 3:21 am
Marketing saw a percentage increase from 6.4% in 2021 to 9.5% in 2022 in relation to the amounts invested in the area. This is what a Gartner survey conducted with CMOs and Marketing leaders around the world indicates. The Digital Marketing and Sales Maturity in Brazil survey shows that 94% of companies choose digital marketing as a growth strategy. In other words: those who decide to undertake or already undertake, whether in a fully physical business or in a digital format, increasingly need to learn more about Marketing concepts.
IDK Media expert and CEO Eduardo Augusto emphasizes that it is necessary to seek to deepen your learning about Marketing. “Knowing some terminology is important for you, the entrepreneur, for several reasons. One of them is knowing what you are buying, why something needs to be done and, especially, knowing if your business partners are doing the right thing.”
He also adds that “Knowing where your brand’s consumers are is ivory coast whatsapp data the first step to building real connections with this audience. I always say that there are no ready-made solutions; what exists is a set that combines data analysis, development of ideas, understanding of the ecosystem in which the company operates, among others. Through these fronts, the path to follow becomes clearer within digital marketing strategies.”
The professional gathered five marketing concepts that every entrepreneur needs to know to take a further step in promoting their products and services on the internet.
Phygital
The word “phygital” is the result of combining two terms: physical and digital. The term refers to the integration of offline (physical) and online (digital) media in order to provide a unique experience for the consumer. “Phygital has become an appropriate name to make tangible the era we live in, which is quite hybrid. We have a universe happening parallel to “real life” or offline. This is also true in marketing. That is why the importance of capture strategies and online presence are extremely important (if not mandatory)”, explains Eduardo.
Customer Experience (CX)
The term Customer Experience (or simply CX) refers to Customer Experience. Customer experience is the main competitive differentiator in the digital age, which is why it is such a common term in the Marketing universe. “Brazil has the most demanding consumers in the world. Studies show that more than 70% of Brazilian consumers are willing to change brands due to a bad experience, while the global panorama shows that 52% of consumers would do so”, highlights the CEO of IDK.
“Therefore, the term is worth studying a little more deeply so that the entrepreneur can see the opportunities that a good customer experience can bring to the brand. Every product or service is created to solve a problem for a person or group of people. So why not put people at the center of this process? With proper CX work, the professional/entrepreneur understands whether what he or she is building is really a solution for the person who is buying it. And how do we do that? By asking people.”
Branding
Branding refers to the process of creating and managing a brand. In general, it involves defining a visual identity, values, purpose, personality, and communication strategies focused on generating a positive image and reputation among the target audience. “Every brand must have an identity, personality, and concrete strategies. You need to know who you are in order to define where you want to go. If you don’t define who your brand is, what its stance, values, tone of voice, etc. are, how will people identify with it?” asks the expert.
IDK Media expert and CEO Eduardo Augusto emphasizes that it is necessary to seek to deepen your learning about Marketing. “Knowing some terminology is important for you, the entrepreneur, for several reasons. One of them is knowing what you are buying, why something needs to be done and, especially, knowing if your business partners are doing the right thing.”
He also adds that “Knowing where your brand’s consumers are is ivory coast whatsapp data the first step to building real connections with this audience. I always say that there are no ready-made solutions; what exists is a set that combines data analysis, development of ideas, understanding of the ecosystem in which the company operates, among others. Through these fronts, the path to follow becomes clearer within digital marketing strategies.”
The professional gathered five marketing concepts that every entrepreneur needs to know to take a further step in promoting their products and services on the internet.
Phygital
The word “phygital” is the result of combining two terms: physical and digital. The term refers to the integration of offline (physical) and online (digital) media in order to provide a unique experience for the consumer. “Phygital has become an appropriate name to make tangible the era we live in, which is quite hybrid. We have a universe happening parallel to “real life” or offline. This is also true in marketing. That is why the importance of capture strategies and online presence are extremely important (if not mandatory)”, explains Eduardo.
Customer Experience (CX)
The term Customer Experience (or simply CX) refers to Customer Experience. Customer experience is the main competitive differentiator in the digital age, which is why it is such a common term in the Marketing universe. “Brazil has the most demanding consumers in the world. Studies show that more than 70% of Brazilian consumers are willing to change brands due to a bad experience, while the global panorama shows that 52% of consumers would do so”, highlights the CEO of IDK.
“Therefore, the term is worth studying a little more deeply so that the entrepreneur can see the opportunities that a good customer experience can bring to the brand. Every product or service is created to solve a problem for a person or group of people. So why not put people at the center of this process? With proper CX work, the professional/entrepreneur understands whether what he or she is building is really a solution for the person who is buying it. And how do we do that? By asking people.”
Branding
Branding refers to the process of creating and managing a brand. In general, it involves defining a visual identity, values, purpose, personality, and communication strategies focused on generating a positive image and reputation among the target audience. “Every brand must have an identity, personality, and concrete strategies. You need to know who you are in order to define where you want to go. If you don’t define who your brand is, what its stance, values, tone of voice, etc. are, how will people identify with it?” asks the expert.