Pro tip: Check out our social media marketing guide to learn more.
Posted: Tue Jan 21, 2025 3:36 am
“First, don't spam your audience — it costs a user nothing to scroll past your post, and if you don't offer them any value, that's exactly what they'll do. Know your audience, and craft content that speaks directly to them,” Franco says.
“Second, stay active with community management. People love when brands like and reply to them — it'll humanize your business, and keep people coming back for more content.”
For instance, HubSpot uses fun carousels on Instagram about your office personality, a lighthearted way of engaging our audience (I am a bi-coastal baddie only by virtue of constantly mixing up time zones.)
Screencap of a HubSpot Instagram post about netherlands whatsapp number database what your office personality is.
Image Source
4. Website Analysis
Let‘s do a little reverse-engineering of our thought process. Before you drive traffic to your website, it’s important to learn about your audience.
To do this, analyze your website to see where you're losing and gaining visitors. There are plenty of third-party tools, like Crazy Egg, and HubSpot has a free website grader you can use.
“Second, stay active with community management. People love when brands like and reply to them — it'll humanize your business, and keep people coming back for more content.”
For instance, HubSpot uses fun carousels on Instagram about your office personality, a lighthearted way of engaging our audience (I am a bi-coastal baddie only by virtue of constantly mixing up time zones.)
Screencap of a HubSpot Instagram post about netherlands whatsapp number database what your office personality is.
Image Source
4. Website Analysis
Let‘s do a little reverse-engineering of our thought process. Before you drive traffic to your website, it’s important to learn about your audience.
To do this, analyze your website to see where you're losing and gaining visitors. There are plenty of third-party tools, like Crazy Egg, and HubSpot has a free website grader you can use.