We Are All One Brand
Posted: Tue Jan 21, 2025 3:36 am
How can we communicate more assertively in a world of decentralized information? How can we delight consumers who have so many options and so little time? How can we master new marketing tools? What is branding really? How can we create experiences and continue to innovate? These are the questions that Alfredo Soares answers in his third book, Todos Somos Uma Marca, published by Editora Gente, literally a practical manual on how to create a sales ecosystem to acquire customers more cheaply, monetize them with the value ladder, and build loyalty by promoting more referrals.
“Better communication is not a matter of whim, it is about business survival,” explains Alfredo Soares. “We have never had so many generations consuming content and products simultaneously, so much competition for attention. For example, people watch TV with their cell phones in their hands, so sitting on the couch when that program is on is no guarantee that they are actually watching it. These are new times, new consumers, new behaviors, new channels, which means that we can no longer be stuck with old sales models.”
In addition to his own experience and the unimaginable morocco whatsapp data stories he has lived since he started selling cards door to door in Rio de Janeiro until the success with the IPO on the New York Stock Exchange with VTEX and today working at G4 Educação, Alfredo also talks to big names in the sector and analyzes cases from the current market, bringing visions from different professionals.
Digital authority
How can you become a valued personal brand, gain more visibility and opportunities online, without going crazy or becoming a hostage to social media? The book Autoridade Digital, published by DVS Editora, aims to answer this question. Written by Rafael Terra, one of Brazil's leading experts on digital trends, the book is the first publication on the subject in the country. By presenting a step-by-step guide on how successful personal brands operate online, the author shows how to build a winning online positioning.
Short or long videos, dances, photos, trends and other tools make social media the big stage for marketing and also for content that doesn't add value and is easily forgotten. In this sense, the book brings together strategies for those who are lost on the platforms and dependent on algorithms. In 272 pages, Terra shows how to make the most of the main digital platforms for professional growth: Instagram, Tik Tok, Facebook, YouTube, LinkedIn, Google, among others.
The work offers not only the foundations of this construction, but also the technical details and provides access to chapters that show how to have an authentic brand in the digital world, the content recommended to increase reputation and audience, in addition to presenting new possibilities for generating revenue from building authority.
GPT Chat Explained
Technology, innovation and marketing specialist Helbert Costa delves into the debate on the use of artificial intelligence in the job market, in communication, content production and other areas of work. In the launch of ChatGPT Explained, published by Citadel Grupo Editorial, written in just 10 days using the answer software itself, the author shows that, from now on, it is necessary to prepare not to be replaced by AI, but to work together with technologies such as ChatGPT.
The author adds tips to the book on how to start using the tool, insights for content production, programming language and other tricks that will help the reader optimize practical day-to-day actions. The work has a preface by Clóvis de Barros Filho and promises to be a guide for those who want to delve into the possibilities brought by AI. ChatGPT Explained also has a response bot to help readers before, during and after the immersion presented by Helbert at the launch. The goal of HelBot is to keep the content present in the work constantly updated.
“Better communication is not a matter of whim, it is about business survival,” explains Alfredo Soares. “We have never had so many generations consuming content and products simultaneously, so much competition for attention. For example, people watch TV with their cell phones in their hands, so sitting on the couch when that program is on is no guarantee that they are actually watching it. These are new times, new consumers, new behaviors, new channels, which means that we can no longer be stuck with old sales models.”
In addition to his own experience and the unimaginable morocco whatsapp data stories he has lived since he started selling cards door to door in Rio de Janeiro until the success with the IPO on the New York Stock Exchange with VTEX and today working at G4 Educação, Alfredo also talks to big names in the sector and analyzes cases from the current market, bringing visions from different professionals.
Digital authority
How can you become a valued personal brand, gain more visibility and opportunities online, without going crazy or becoming a hostage to social media? The book Autoridade Digital, published by DVS Editora, aims to answer this question. Written by Rafael Terra, one of Brazil's leading experts on digital trends, the book is the first publication on the subject in the country. By presenting a step-by-step guide on how successful personal brands operate online, the author shows how to build a winning online positioning.
Short or long videos, dances, photos, trends and other tools make social media the big stage for marketing and also for content that doesn't add value and is easily forgotten. In this sense, the book brings together strategies for those who are lost on the platforms and dependent on algorithms. In 272 pages, Terra shows how to make the most of the main digital platforms for professional growth: Instagram, Tik Tok, Facebook, YouTube, LinkedIn, Google, among others.
The work offers not only the foundations of this construction, but also the technical details and provides access to chapters that show how to have an authentic brand in the digital world, the content recommended to increase reputation and audience, in addition to presenting new possibilities for generating revenue from building authority.
GPT Chat Explained
Technology, innovation and marketing specialist Helbert Costa delves into the debate on the use of artificial intelligence in the job market, in communication, content production and other areas of work. In the launch of ChatGPT Explained, published by Citadel Grupo Editorial, written in just 10 days using the answer software itself, the author shows that, from now on, it is necessary to prepare not to be replaced by AI, but to work together with technologies such as ChatGPT.
The author adds tips to the book on how to start using the tool, insights for content production, programming language and other tricks that will help the reader optimize practical day-to-day actions. The work has a preface by Clóvis de Barros Filho and promises to be a guide for those who want to delve into the possibilities brought by AI. ChatGPT Explained also has a response bot to help readers before, during and after the immersion presented by Helbert at the launch. The goal of HelBot is to keep the content present in the work constantly updated.