What was wrong with lead generation?
Posted: Tue Jan 21, 2025 3:37 am
We still distribute it via paid social to our target audience, but we rebuilt our approach by retargeting specifically to users who have engaged with specific content.We send them very product-focused bottom-of-funnel content like video clips, testimonials, and use cases that aren’t gated by a form to fill out and are free to access.The result? "We've generated direct demand, real demo requests. These people come to us and say they want to buy our product.
" a big part of this shift is bc data indonesia focusing more on the invisible side of marketing: dark social and the dark funnel . If you don't know what it is, alice gives you a brief definition: dark social is a marketing term coined by journalist alexis madrigal in his article for the atlantic . Dark social refers to invisibleinteractions via private prospecting channels such as messaging, email, and sms—any private channel where your audience shares your content and can’t be traced.
The dark funnel is a term for where buyers engage and make decisions that no attribution or tracking software can account for. Alice explains why lead generation is no longer viable at cognism. In , we ran a typical lead gen marketing strategy.It was about putting forms in front of our content. We were gatekeeping it to generate mqls to pass to our sales team.
" a big part of this shift is bc data indonesia focusing more on the invisible side of marketing: dark social and the dark funnel . If you don't know what it is, alice gives you a brief definition: dark social is a marketing term coined by journalist alexis madrigal in his article for the atlantic . Dark social refers to invisibleinteractions via private prospecting channels such as messaging, email, and sms—any private channel where your audience shares your content and can’t be traced.
The dark funnel is a term for where buyers engage and make decisions that no attribution or tracking software can account for. Alice explains why lead generation is no longer viable at cognism. In , we ran a typical lead gen marketing strategy.It was about putting forms in front of our content. We were gatekeeping it to generate mqls to pass to our sales team.