4 books to create attractive narratives on social media
Posted: Tue Jan 21, 2025 3:51 am
The use of neuromarketing and storytelling prepares for sudden changes and creates the power of attraction that prevents losses
Creating content on social media is becoming increasingly challenging: in addition to creating attractive art, content that engages and makes sense to the audience, it is necessary to always be up to date with algorithm changes that cause reach to decrease overnight. The good news is that those who are prepared for the changes reap the best results.
The use of neuromarketing and storytelling are two strategies that have been successful, since even with the constant changes in platforms, they create a great power of attraction that makes losses negligible.
Four recent book releases talk about this:
In Storytelling – The art of millionaire narratives , best-selling paraguay whatsapp data authors Gustavo Ferreira and Paulo Macedo present a “coursebook” with practical lessons that can be applied to the routine of content production with engaging narratives, to gain influence, differentiate yourself in the market and, of course, sell more.
Sales Brain founders Christophe Morin and Patrick Renvoise have written the book The Persuasion Code . The book presents a set of disruptive, provocative, profound and, at the same time, practical knowledge that combines the discoveries of neuroscience with the discipline of Marketing.
Furthermore, Gabriela Dolan, a business storytelling expert and master in Management and Leadership, proposes a growing journey towards the implementation of “Brand Storytelling”, used to define and differentiate people and corporations. In the book Magnetic Stories , she presents successful cases from different parts of the world.
The book Uma Nova Vida , by Lourival Junior, will impact the reader from the first contact: the inverted spine, positioned on the right, promotes a “reverse” reading, from the last page to the first; a gamification technique that challenges the reader to remain attentive and more conscious in order to absorb the content. The resource exercises neuroplasticity – the brain’s ability to adapt to new patterns of experience –, a great ally of the behavioral changes proposed in the book.
Creating content on social media is becoming increasingly challenging: in addition to creating attractive art, content that engages and makes sense to the audience, it is necessary to always be up to date with algorithm changes that cause reach to decrease overnight. The good news is that those who are prepared for the changes reap the best results.
The use of neuromarketing and storytelling are two strategies that have been successful, since even with the constant changes in platforms, they create a great power of attraction that makes losses negligible.
Four recent book releases talk about this:
In Storytelling – The art of millionaire narratives , best-selling paraguay whatsapp data authors Gustavo Ferreira and Paulo Macedo present a “coursebook” with practical lessons that can be applied to the routine of content production with engaging narratives, to gain influence, differentiate yourself in the market and, of course, sell more.
Sales Brain founders Christophe Morin and Patrick Renvoise have written the book The Persuasion Code . The book presents a set of disruptive, provocative, profound and, at the same time, practical knowledge that combines the discoveries of neuroscience with the discipline of Marketing.
Furthermore, Gabriela Dolan, a business storytelling expert and master in Management and Leadership, proposes a growing journey towards the implementation of “Brand Storytelling”, used to define and differentiate people and corporations. In the book Magnetic Stories , she presents successful cases from different parts of the world.
The book Uma Nova Vida , by Lourival Junior, will impact the reader from the first contact: the inverted spine, positioned on the right, promotes a “reverse” reading, from the last page to the first; a gamification technique that challenges the reader to remain attentive and more conscious in order to absorb the content. The resource exercises neuroplasticity – the brain’s ability to adapt to new patterns of experience –, a great ally of the behavioral changes proposed in the book.