Product bundles in salesforce cpq
Posted: Tue Jan 21, 2025 4:02 am
As a strategic sales tool, Salesforce CPQ has a variety of attractive features that take the personalized sales process to the next level. The customer's purchasing experience is increasingly at the center of analysis for companies. The customer's final decision to proceed with the purchase will largely depend on this experience. In this sense, guiding the potential customer in their selection process of what they are looking for and offering them increasingly attractive options has become a priority. Salesforce CPQ has a feature that gives it primacy in this purpose and it is, precisely, its product bundle.
What is a Product Bundle in Salesforce CPQ?
A product bundle is a Salesforce CPQ solution in which multiple products and/or services are sold together as a single set or package. It is a grouping of related items that constitutes a single product afghanistan whatsapp lead is sold as such. A product bundle can be configured and edited, at different levels, based on the needs or preferences of the customer. The final cost of the product and/or service bundle is usually lower than the cost of its constituent elements separately. A product bundle is often displayed as a suggested product within a product search. Its creation, through correlation studies supported by Artificial Intelligence, can remind us of when we bundled together a series of gifts for a certain person.
Top 10 Benefits of Salesforce CPQ for Your Business
Salesforce developed Salesforce CPQ with the goal of solving the most common problems that companies face when generating quotes and closing contracts.
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Create and configure Product Bundles
There are several elements that characterize the structure of a product package when it is created in Salesforce CPQ. Among the most relevant ones we can mention: products (products), product options (product options) and categories (features).
When you create a bundle, the first thing you need to do is create the parent product, which is an entry in Salesforce CPQ with the most important product in the bundle, usually the highest priced one, and which is the core of the bundle. For example: in an “industrial coffee maker bundle”, the parent product is the industrial coffee maker itself.
CPQ - Product Details
In turn, the main product (lead product) within that package is the one without which the package no longer makes sense. In this example, it would be the industrial coffee maker. A necessary configuration at this point is to select the Configuration Type as “allowed” and the Configuration Event as “always”. The first case allows sales managers to configure product options if they wish, it is not mandatory. In the second case, whenever that product is selected, it will be redirected to its configuration screen.
The product options that are associated with the parent product can be considered as its children. These are the ones that really make up the final package, because the package is formed precisely when certain product options are associated with the parent product. In the example given, these would be all the remaining products that are included in the “industrial coffee maker package”; such as: grinders, thermoses, disposable cups, flavorings, sweeteners, coffee varieties, creamers, etc.
While configuring product options, certain parameters are set that determine how these options behave within the package. Configurable fields include:
Configured SKU , sets the parent product to which product options are assigned;
Optional SKU , sets the product options that will be assigned to the parent product;
Quantity , sets the quantity of that product that will be part of the package, there is also the option in which the user can edit that quantity, and set minimum and maximum;
Number , which establishes the order in which that product will be displayed on the sales managers' screen;
Required , establishes that a certain product is essential for that package;
Bundled - your selection determines that the individual price of that product does not contribute to the final price of the product bundle.
What is a Product Bundle in Salesforce CPQ?
A product bundle is a Salesforce CPQ solution in which multiple products and/or services are sold together as a single set or package. It is a grouping of related items that constitutes a single product afghanistan whatsapp lead is sold as such. A product bundle can be configured and edited, at different levels, based on the needs or preferences of the customer. The final cost of the product and/or service bundle is usually lower than the cost of its constituent elements separately. A product bundle is often displayed as a suggested product within a product search. Its creation, through correlation studies supported by Artificial Intelligence, can remind us of when we bundled together a series of gifts for a certain person.
Top 10 Benefits of Salesforce CPQ for Your Business
Salesforce developed Salesforce CPQ with the goal of solving the most common problems that companies face when generating quotes and closing contracts.
SEE MORE ➜
Create and configure Product Bundles
There are several elements that characterize the structure of a product package when it is created in Salesforce CPQ. Among the most relevant ones we can mention: products (products), product options (product options) and categories (features).
When you create a bundle, the first thing you need to do is create the parent product, which is an entry in Salesforce CPQ with the most important product in the bundle, usually the highest priced one, and which is the core of the bundle. For example: in an “industrial coffee maker bundle”, the parent product is the industrial coffee maker itself.
CPQ - Product Details
In turn, the main product (lead product) within that package is the one without which the package no longer makes sense. In this example, it would be the industrial coffee maker. A necessary configuration at this point is to select the Configuration Type as “allowed” and the Configuration Event as “always”. The first case allows sales managers to configure product options if they wish, it is not mandatory. In the second case, whenever that product is selected, it will be redirected to its configuration screen.
The product options that are associated with the parent product can be considered as its children. These are the ones that really make up the final package, because the package is formed precisely when certain product options are associated with the parent product. In the example given, these would be all the remaining products that are included in the “industrial coffee maker package”; such as: grinders, thermoses, disposable cups, flavorings, sweeteners, coffee varieties, creamers, etc.
While configuring product options, certain parameters are set that determine how these options behave within the package. Configurable fields include:
Configured SKU , sets the parent product to which product options are assigned;
Optional SKU , sets the product options that will be assigned to the parent product;
Quantity , sets the quantity of that product that will be part of the package, there is also the option in which the user can edit that quantity, and set minimum and maximum;
Number , which establishes the order in which that product will be displayed on the sales managers' screen;
Required , establishes that a certain product is essential for that package;
Bundled - your selection determines that the individual price of that product does not contribute to the final price of the product bundle.