Million-dollar marketing: 5 tips from one of the biggest CMOs in Brazil, according to Forbes ranking
Posted: Tue Jan 21, 2025 4:08 am
In a face-to-face immersion with limited spaces, João Branco, CMO of McDonald's, will provide personalized mentoring for participants' businesses
A successful marketing campaign can make a brand earn much more than just money, but also recognition and recognition from people. Success stories include the campaign in which Heineken sent women to the Champions League final, and when Magazine Luiza created a tool in its app to help women who suffered from domestic violence.
Heineken Campaign:
Magalu Campaign:
The goal of companies with these types of actions is to singapore whatsapp data strengthen their brand for consumers. This vision brings great recognition to the marketing professionals involved in the campaigns and helps in the creation of recognition rankings such as the one published annually by Forbes.
Forbes: Biggest CMOs in Brazil
In April 2021, the magazine released the ranking of the biggest CMOs in Brazil last year. Among the names on the list is João Branco, CMO of McDonald's since 2014 and responsible for the brand's major campaigns.
With customer satisfaction as his goal, João Branco built a 20-year career focused on consumer loyalty and played an important role working for major brands such as Novartis, Procter & Gamble and Ferrero.
The CMO, who also values the use of technology to optimize processes and systems, has put together 5 career tips he would give to his younger self. Check them out below:
1 – Life is not just about work: McDonald's CMO highlights that, on average, people spend half of their lives working (considering waking hours). Therefore, the first piece of advice is for professionals to do something they enjoy and also enjoy the time they are not working.
2 – Bosses are the greatest teachers: the second piece of advice concerns the ways of learning. Many people believe that diplomas and certificates are everything, but, although they are very important, the greatest learning happens in practice. And, in everyday life, there is a lot to learn from leaders and their peers.
3 – Ask for help: the third tip seems simple, but it is rarely practiced by people. João Branco highlights that the easiest way to solve a problem is to ask for help from someone who is an expert in the subject. In addition to resolving the situation faster, the professional also learns in the process.
4 – What you are becoming is more important than what you are achieving: for the CMO, it is important to pay attention and value your trajectory as a whole.
5 – Do what you know how to do well: according to him, this is a way of using your work, what you did best, with the aim of helping the world and changing people.
Mentoring with João Branco
In addition to being on the Forbes list and being responsible for major campaigns for McDonald's and other brands, João Branco prepared the Marketing to the Maximum Immersion, a marketing and sales mentoring program promoted with the support of EXAME to help advertisers, CMOs and entrepreneurs from different niches to exceed their goals and boost their sales.
A successful marketing campaign can make a brand earn much more than just money, but also recognition and recognition from people. Success stories include the campaign in which Heineken sent women to the Champions League final, and when Magazine Luiza created a tool in its app to help women who suffered from domestic violence.
Heineken Campaign:
Magalu Campaign:
The goal of companies with these types of actions is to singapore whatsapp data strengthen their brand for consumers. This vision brings great recognition to the marketing professionals involved in the campaigns and helps in the creation of recognition rankings such as the one published annually by Forbes.
Forbes: Biggest CMOs in Brazil
In April 2021, the magazine released the ranking of the biggest CMOs in Brazil last year. Among the names on the list is João Branco, CMO of McDonald's since 2014 and responsible for the brand's major campaigns.
With customer satisfaction as his goal, João Branco built a 20-year career focused on consumer loyalty and played an important role working for major brands such as Novartis, Procter & Gamble and Ferrero.
The CMO, who also values the use of technology to optimize processes and systems, has put together 5 career tips he would give to his younger self. Check them out below:
1 – Life is not just about work: McDonald's CMO highlights that, on average, people spend half of their lives working (considering waking hours). Therefore, the first piece of advice is for professionals to do something they enjoy and also enjoy the time they are not working.
2 – Bosses are the greatest teachers: the second piece of advice concerns the ways of learning. Many people believe that diplomas and certificates are everything, but, although they are very important, the greatest learning happens in practice. And, in everyday life, there is a lot to learn from leaders and their peers.
3 – Ask for help: the third tip seems simple, but it is rarely practiced by people. João Branco highlights that the easiest way to solve a problem is to ask for help from someone who is an expert in the subject. In addition to resolving the situation faster, the professional also learns in the process.
4 – What you are becoming is more important than what you are achieving: for the CMO, it is important to pay attention and value your trajectory as a whole.
5 – Do what you know how to do well: according to him, this is a way of using your work, what you did best, with the aim of helping the world and changing people.
Mentoring with João Branco
In addition to being on the Forbes list and being responsible for major campaigns for McDonald's and other brands, João Branco prepared the Marketing to the Maximum Immersion, a marketing and sales mentoring program promoted with the support of EXAME to help advertisers, CMOs and entrepreneurs from different niches to exceed their goals and boost their sales.