The calendar and deadlines?
Posted: Tue Jan 21, 2025 4:09 am
In this post we will focus on timing in content distribution. What to publish? How to do it? When and for how long? These are questions that we must consider when we carry out our project. If we cannot answer any of them when we finish our timing , it means that we did not have a complete vision of the panorama. This is why we must take into account the 4 axes on which content distribution is based:
1) Content creation
Content takes a long time to be really good. The team of people in charge of this task will need at least a week or even a month before the planned release date to have everything ready. The creation process is long because it involves many steps such as: conceiving the ideas, reviewing them to ensure they serve their purpose, writing the content based on them, approval of each article by the company, etc.
2) Printed publications
Much of the distribution of content still relies on print media such as magazines, flyers or newspapers. Make sure you allow for plenty of time here as print media is not fast at all, your article will go through a long journey from submission to publication. Editors need a few days or even a couple of weeks to have your article in time for the event; they must first receive it, read it, make any necessary changes and put it on their print list. If you don't have at least a week available between the distribution date and your event, consider a different type of promotion, such as a press release .
3)
Taking the holiday season as an example, the best time to launch related products las vegas email marketing address is early November. Such posts should be submitted to newspapers as early as mid-October because they need to secure placement and sell advertising space first. If you want to promote an item for the December shopping frenzy, you need to start thinking about your content marketing no later than early October. Apply this same thinking to any seasonal or holiday events throughout the year to ensure your post gets the best distribution and placement.
4) The distribution service
Some content distribution companies offer to publish for one week, some for one month, and others for one year. Bradpoint , for example, sets its content distribution timing by publishing print and online articles for four months. So, if you have a product you want to sell in the fall, you should start promoting it at the beginning of March at the latest, not wait until the 21st. This way, your campaign will end in June, perfectly coinciding with the end of the season. You can contact your distribution company if you depend on one to find out the calendar they create each year for the most important events.
In conclusion, it is necessary to take these factors into account in order to achieve the correct timing in the distribution of content. The purpose of all this is to take advantage of each event or different time of the year and avoid setbacks so as not to have to improvise at the last minute. This planning, which is the development of our campaign itself since it deals with content, is what will define whether or not we will meet our proposed objectives in the expected time and form.
1) Content creation
Content takes a long time to be really good. The team of people in charge of this task will need at least a week or even a month before the planned release date to have everything ready. The creation process is long because it involves many steps such as: conceiving the ideas, reviewing them to ensure they serve their purpose, writing the content based on them, approval of each article by the company, etc.
2) Printed publications
Much of the distribution of content still relies on print media such as magazines, flyers or newspapers. Make sure you allow for plenty of time here as print media is not fast at all, your article will go through a long journey from submission to publication. Editors need a few days or even a couple of weeks to have your article in time for the event; they must first receive it, read it, make any necessary changes and put it on their print list. If you don't have at least a week available between the distribution date and your event, consider a different type of promotion, such as a press release .
3)
Taking the holiday season as an example, the best time to launch related products las vegas email marketing address is early November. Such posts should be submitted to newspapers as early as mid-October because they need to secure placement and sell advertising space first. If you want to promote an item for the December shopping frenzy, you need to start thinking about your content marketing no later than early October. Apply this same thinking to any seasonal or holiday events throughout the year to ensure your post gets the best distribution and placement.
4) The distribution service
Some content distribution companies offer to publish for one week, some for one month, and others for one year. Bradpoint , for example, sets its content distribution timing by publishing print and online articles for four months. So, if you have a product you want to sell in the fall, you should start promoting it at the beginning of March at the latest, not wait until the 21st. This way, your campaign will end in June, perfectly coinciding with the end of the season. You can contact your distribution company if you depend on one to find out the calendar they create each year for the most important events.
In conclusion, it is necessary to take these factors into account in order to achieve the correct timing in the distribution of content. The purpose of all this is to take advantage of each event or different time of the year and avoid setbacks so as not to have to improvise at the last minute. This planning, which is the development of our campaign itself since it deals with content, is what will define whether or not we will meet our proposed objectives in the expected time and form.