Use images of beautiful women
Posted: Sat Dec 21, 2024 3:57 am
Surprisingly, studies show that even rational men are willing to spend more money when they see an attractive woman on a website or poster. This is also due to subconscious reactions that largely determine our purchasing behavior.
However, there are three nuances:
1) as in the case of children, it is important to correctly switch attention to the product - otherwise the model will become a “vampire image”, distracting the buyer from your offer;
2) erotic subtext is not always appropriate and, if taken too far, sometimes becomes the cause of legal proceedings;
3) in order to tease the buyer, it is not necessary to vietnam girl whatsapp number free expose the model - dilated pupils of an attractive woman are enough, etc.
7. Leave something unsaid, intrigue
Identify a problem that is extremely relevant to your target audience, start describing its solution, and then put an ellipsis and a “Go” button.
Unfortunately, scammers often use this advertising technique in teaser advertising. For example, by clicking on this ad, the user gets to a page with an appeal from a fake academician who promises to heal his joints for 149 rubles.
At the same time, a similar technique is used in highly respectable online publications, for example, the magazine “General Director”.
The user comes from search engines, starts reading the article, gets involved. However, he is not allowed to read the material to the end - for this, at least temporary guest access is required, and later a permanent subscription.
8. Challenge the buyer
Sometimes it is acceptable to tease the client's pride by using a technique called "dare" in youth slang. Unfortunately, this method is often used by manufacturers of not the healthiest products, in particular, beer and fast food.
However, nothing prevents us from using this "trick" in other, more creative areas. For example, such techniques can be used very effectively in promoting fitness centers .
9. Compliment your potential client
If your kind words are well-founded and sound sincere, they will help to create sympathy for your company. And sympathy, as we know, increases the likelihood of sales. This is confirmed by research in the field of neuromarketing.
10. Hint to the buyer that he is special
Most people want to feel special. This desire is partly justified, since each person is a unique individual. Advertising often appeals to the feeling of being chosen, and potential clients like it.
In the premium segment, this technique is of particular importance. For example, the business club for which we developed the website is only available to the capital's business elite. Here, the idea of being selected is the main one, so the first screen of the landing page uses the wording "KELIA is a unique closed business club of a new format."
However, there are three nuances:
1) as in the case of children, it is important to correctly switch attention to the product - otherwise the model will become a “vampire image”, distracting the buyer from your offer;
2) erotic subtext is not always appropriate and, if taken too far, sometimes becomes the cause of legal proceedings;
3) in order to tease the buyer, it is not necessary to vietnam girl whatsapp number free expose the model - dilated pupils of an attractive woman are enough, etc.
7. Leave something unsaid, intrigue
Identify a problem that is extremely relevant to your target audience, start describing its solution, and then put an ellipsis and a “Go” button.
Unfortunately, scammers often use this advertising technique in teaser advertising. For example, by clicking on this ad, the user gets to a page with an appeal from a fake academician who promises to heal his joints for 149 rubles.
At the same time, a similar technique is used in highly respectable online publications, for example, the magazine “General Director”.
The user comes from search engines, starts reading the article, gets involved. However, he is not allowed to read the material to the end - for this, at least temporary guest access is required, and later a permanent subscription.
8. Challenge the buyer
Sometimes it is acceptable to tease the client's pride by using a technique called "dare" in youth slang. Unfortunately, this method is often used by manufacturers of not the healthiest products, in particular, beer and fast food.
However, nothing prevents us from using this "trick" in other, more creative areas. For example, such techniques can be used very effectively in promoting fitness centers .
9. Compliment your potential client
If your kind words are well-founded and sound sincere, they will help to create sympathy for your company. And sympathy, as we know, increases the likelihood of sales. This is confirmed by research in the field of neuromarketing.
10. Hint to the buyer that he is special
Most people want to feel special. This desire is partly justified, since each person is a unique individual. Advertising often appeals to the feeling of being chosen, and potential clients like it.
In the premium segment, this technique is of particular importance. For example, the business club for which we developed the website is only available to the capital's business elite. Here, the idea of being selected is the main one, so the first screen of the landing page uses the wording "KELIA is a unique closed business club of a new format."