10 Marketing and SEO Strategies to Increase Online Sales
Posted: Tue Jan 21, 2025 4:36 am
Improve your company's performance on the web and ensure higher conversion rates.
In digital marketing, there are several strategies for achieving good results in the short and long term. However, among so many actions, many companies have doubts about which are the main ones and where they should start.
To help you, specialized consultancy Web Estratégica has listed below the 10 main strategies that can boost e-commerce and marketplace sales. Check them out:
1. Content creation based on SEO strategy
This type of action, in addition to helping brands sell, improves search positioning and dominance in Internet search results lists (SERPs), facilitates presence in different stages of the conversion funnel and ukraine whatsapp data increases customer acquisition.
Creating optimized content enhances the user journey, generates more relevance, overcomes objections to convince the lead that your product is ideal, brings more credibility to the business and also humanizes communication, bringing more proximity to the public.
2. On-page and off-page ranking factors
Search engine optimization focused on on-page factors, that is, within your own website, and off-page, carried out in external links to your business, increases the chances of good placements in Google search results.
To achieve these results, you need to know how to create an appropriate title, a good meta description, insert good images, have quality content, a mobile-optimized design, good page loading speed, organic links, among other factors.
3. Correct use of keywords
Choosing the right keyword is one of the main strategies for obtaining good results with SEO and achieving what every marketing team aims for: the first position on Google.
According to Rafael Rez, founder and CMO of Web Estratégica, there are several platforms that can help you choose the right keywords according to their search volumes and variations, such as SemRush, Google Trends, Google Keyword Planner and Rank Tracker, for example.
4. Customer Journey
Understanding the customer's stage at the time of purchase is very important to direct them to the right content and help them make decisions. To do this, in addition to the consumer journey, it is necessary to know the journey of each product, each category and each persona profile to match the strategies.
5. Web Stories
Delivering content that the public wants to consume is a major challenge for companies, and to help with this process, Google created Web Stories, a tool that allows companies to explore creativity and publish more dynamic content without being tied to social networks.
6. Robots on the website
Bots play a very important role on websites. They are responsible for crawling, rendering and indexing the page.
The first step to implementing SEO for e-commerce on your website is to check whether it is already indexed by Google, that is, whether it is included in the list of websites crawled by the search engine.
7. User Experience
UX (User Experience) and UI (User Interface) are two acronyms that are trending in the SEO scene. While one element promotes the user experience, the other takes care of the website's interface, and together these two tools take care of very important steps in Google's ranking criteria.
Therefore, when building a website, it is essential to take into account how the user will interact with its pages. These pages need to be built in a way that encourages the reader to continue browsing them.
8. Use of digital influencers
Currently, there has been a noticeable maturation of the relationship between companies and content creators on the internet, which have been seen as very effective relationship channels for businesses, with better results than the usual model of sporadic sponsorships in posts on social networks.
In digital marketing, there are several strategies for achieving good results in the short and long term. However, among so many actions, many companies have doubts about which are the main ones and where they should start.
To help you, specialized consultancy Web Estratégica has listed below the 10 main strategies that can boost e-commerce and marketplace sales. Check them out:
1. Content creation based on SEO strategy
This type of action, in addition to helping brands sell, improves search positioning and dominance in Internet search results lists (SERPs), facilitates presence in different stages of the conversion funnel and ukraine whatsapp data increases customer acquisition.
Creating optimized content enhances the user journey, generates more relevance, overcomes objections to convince the lead that your product is ideal, brings more credibility to the business and also humanizes communication, bringing more proximity to the public.
2. On-page and off-page ranking factors
Search engine optimization focused on on-page factors, that is, within your own website, and off-page, carried out in external links to your business, increases the chances of good placements in Google search results.
To achieve these results, you need to know how to create an appropriate title, a good meta description, insert good images, have quality content, a mobile-optimized design, good page loading speed, organic links, among other factors.
3. Correct use of keywords
Choosing the right keyword is one of the main strategies for obtaining good results with SEO and achieving what every marketing team aims for: the first position on Google.
According to Rafael Rez, founder and CMO of Web Estratégica, there are several platforms that can help you choose the right keywords according to their search volumes and variations, such as SemRush, Google Trends, Google Keyword Planner and Rank Tracker, for example.
4. Customer Journey
Understanding the customer's stage at the time of purchase is very important to direct them to the right content and help them make decisions. To do this, in addition to the consumer journey, it is necessary to know the journey of each product, each category and each persona profile to match the strategies.
5. Web Stories
Delivering content that the public wants to consume is a major challenge for companies, and to help with this process, Google created Web Stories, a tool that allows companies to explore creativity and publish more dynamic content without being tied to social networks.
6. Robots on the website
Bots play a very important role on websites. They are responsible for crawling, rendering and indexing the page.
The first step to implementing SEO for e-commerce on your website is to check whether it is already indexed by Google, that is, whether it is included in the list of websites crawled by the search engine.
7. User Experience
UX (User Experience) and UI (User Interface) are two acronyms that are trending in the SEO scene. While one element promotes the user experience, the other takes care of the website's interface, and together these two tools take care of very important steps in Google's ranking criteria.
Therefore, when building a website, it is essential to take into account how the user will interact with its pages. These pages need to be built in a way that encourages the reader to continue browsing them.
8. Use of digital influencers
Currently, there has been a noticeable maturation of the relationship between companies and content creators on the internet, which have been seen as very effective relationship channels for businesses, with better results than the usual model of sporadic sponsorships in posts on social networks.