Google offers several tools that record the search terms that Internet users use and we can access this data for free . Our mission will be to find keywords that people search for and use them strategically in the content, but also, reinforce them with related keywords.
Tools for finding keywords
A very easy way to find out what search terms people are using is through the phrase suggestions that Google shows us when we enter a search term. If we enter a word, Google completes it with related searches:
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A little trick in this case is to put an asterisk before our keyword, as shown in taiwan consumer email list the photo. Google will automatically show us phrases where our term is used:
We can also see the related searches offered at the end of the results:
related google searches
And finally, a very powerful tool is Google Trends , a platform that reveals search trends in a segmented way. It should be noted that these values are relative and in percentages, they are not absolute and do not represent the number of searches. However, it gives us very valuable information to compare different terms and look for seasonality of searches -among other characteristics-. For example, we can compare two keywords and see which one is most used.
Or in which months a particular term is most searched:
Having my keyword and a list of the search terms my users use is a great step to create optimized content, however, these words must be strategically inserted into the components that make up the article.