Phygital marketing: how important is it for increasing sales?
Posted: Tue Jan 21, 2025 4:45 am
The advantages of ensuring this integrated experience with agility and personalization are undeniable for businesses.
Few customers prefer to conduct their shopping journey 100% exclusively in physical or online environments. Simple and homogeneous strategies that previously made sense have transformed and opened doors to a new consumer profile: omnichannel, which values the integration of these environments. Given this new scenario, only phygital marketing is capable of meeting this growing demand.
Named by the union of the English terms physical and digital, it defends the essentiality of reconciling marketing actions both in the face-to-face and online environments – bringing a much more special and assertive experience in view of the needs of the modern consumer.
Benefits of phygital marketing for businesses
The power of choice must be in the hands of users at all times. By having the possibility of purchasing any product or service through their preferred channel, the purchasing process becomes much more fluid, ensuring excellent satisfaction at the end of the purchase and, above all, the achievement of increasing sales.
The advantages of ensuring this integrated experience with argentina whatsapp data agility and personalization are undeniable for business productivity. As proof of this, a survey conducted by Distrito showed an investment of approximately US$ 3.2 million in phygital marketing by the retail sector – considered one of the segments that stood out the most amid the pandemic.
Reinvention and adaptation are constant strategies in every company. In this mission, there are several channels and tools emerging in the market, offering numerous benefits for increasing sales. Among them, RCS (Rich Communication Service) is one of Google's biggest bets, as it enables the sending of multimedia resources to consumers and makes communication lighter and more attractive.
Similarly, SMS continues to be used by many companies around the world. Even though it is a less technological resource when compared to other new features, its ability to send messages almost instantly is one of its biggest attractions, enabling a closer and more personalized relationship between the parties.
The use of QR Codes has also increased considerably in recent years, especially among physical establishments. They represent rich interaction options for merchants, allowing their customers to migrate from the in-person experience to the online experience to research their products in depth, complete a purchase or even share their satisfaction with the service provided.
How to implement phygital marketing
There is no shortage of effective options for those who want to venture into phygital marketing. However, for any strategy chosen, in-depth knowledge of the target audience is essential to avoid discrediting the brand.
In a practical example, there is no point in directing most of a business's investments into digital channels if most of its consumers do not identify with this medium, as is the case with elderly people. The possibility of them facing difficulties in dealing with technological resources, however simple they may be, will definitely be high.
A good margin of success for phygital marketing will necessarily depend on a fluid connection between environments and, above all, on functional and user-friendly online navigation, with the same ease of purchasing any item on both channels. By focusing on creating the best possible customer experience, every business will have a huge chance of retaining more and more customers and prospering in the market.
Few customers prefer to conduct their shopping journey 100% exclusively in physical or online environments. Simple and homogeneous strategies that previously made sense have transformed and opened doors to a new consumer profile: omnichannel, which values the integration of these environments. Given this new scenario, only phygital marketing is capable of meeting this growing demand.
Named by the union of the English terms physical and digital, it defends the essentiality of reconciling marketing actions both in the face-to-face and online environments – bringing a much more special and assertive experience in view of the needs of the modern consumer.
Benefits of phygital marketing for businesses
The power of choice must be in the hands of users at all times. By having the possibility of purchasing any product or service through their preferred channel, the purchasing process becomes much more fluid, ensuring excellent satisfaction at the end of the purchase and, above all, the achievement of increasing sales.
The advantages of ensuring this integrated experience with argentina whatsapp data agility and personalization are undeniable for business productivity. As proof of this, a survey conducted by Distrito showed an investment of approximately US$ 3.2 million in phygital marketing by the retail sector – considered one of the segments that stood out the most amid the pandemic.
Reinvention and adaptation are constant strategies in every company. In this mission, there are several channels and tools emerging in the market, offering numerous benefits for increasing sales. Among them, RCS (Rich Communication Service) is one of Google's biggest bets, as it enables the sending of multimedia resources to consumers and makes communication lighter and more attractive.
Similarly, SMS continues to be used by many companies around the world. Even though it is a less technological resource when compared to other new features, its ability to send messages almost instantly is one of its biggest attractions, enabling a closer and more personalized relationship between the parties.
The use of QR Codes has also increased considerably in recent years, especially among physical establishments. They represent rich interaction options for merchants, allowing their customers to migrate from the in-person experience to the online experience to research their products in depth, complete a purchase or even share their satisfaction with the service provided.
How to implement phygital marketing
There is no shortage of effective options for those who want to venture into phygital marketing. However, for any strategy chosen, in-depth knowledge of the target audience is essential to avoid discrediting the brand.
In a practical example, there is no point in directing most of a business's investments into digital channels if most of its consumers do not identify with this medium, as is the case with elderly people. The possibility of them facing difficulties in dealing with technological resources, however simple they may be, will definitely be high.
A good margin of success for phygital marketing will necessarily depend on a fluid connection between environments and, above all, on functional and user-friendly online navigation, with the same ease of purchasing any item on both channels. By focusing on creating the best possible customer experience, every business will have a huge chance of retaining more and more customers and prospering in the market.