The future O2O market size will continue to expand

[ishanijerin1]

"How big is the O2O market? What are the two factors that are expanding the O2O market?"

The O2O market is expanding year by year, and is predicted to exceed 50 trillion yen in 2017, up from approximately 22 trillion yen in 2011.
This is double the size in just six years.
As the number of smartphone users increases, companies line database are beginning to consider actively implementing O2O marketing.
Furthermore , advances in big data analysis technology have enabled companies to approach customers more strategically.
It can be said that these factors are leading to the expansion of the market.



"GAP" x "Couples" O2O campaign that couples can participate in
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"Couples, an app for couples, teams up with a major apparel company
to launch a nationwide O2O campaign!"


"Couples," Japan's largest communication app for couples and married couples, has teamed up with "GAP" to launch a campaign.
Couples can try on denim outfits and post photos of them on social media with a hashtag to enter a photo contest.
This campaign is available at 100 stores nationwide.

The number of users introducing their own outfits on platforms such as Instagram and WEAR is increasing, so it can be said that campaigns in the apparel industry that utilize social media are likely to spread.