3 Ways to Optimize Business Listings and Local Citations
Posted: Tue Jan 21, 2025 4:47 am
This means that we calculate this indicator within the service.
Let's set up the metrics that I think any business needs to see in order to understand: where are we going, are we growing, are we not growing, do we have a profit and is the advertising we use working?
There is a great comment: "Will salespeople manage rates?". Rates, of course, will not be managed by salespeople, but the head of the sales department should see the whole picture. That is, just like the head of the marketing department and just like the head of the organization, the owner of the company, he should see the whole picture, that is, the whole funnel, from the very first touch of the client to the sale.
As a rule, at least we encounter this very often, those clients who come to us, they live in two different universes. That is, for them, marketing is one funnel, and marketing is responsible for leads, conditionally, that is, "Here we brought traffic, and then, in general, do whatever you want." Then the sales department gets involved, and often the sales department says: "Well, you didn't bring us much traffic," and marketing says: "You don't know how to sell."
In order to, conditionally, resolve this situation, we need end-to-end analytics. In order to understand: if we are losing clients, then where are we losing them, who is to blame and what to do about it. Therefore, sales, I would say, maybe the head of the sales department or the commercial director, a certain set of reports from the ROISTAT service is vital. They will make his life much easier.
Ok. Let's continue. What metrics does any business need? Let's remove visits, because visits generally don't tell us anything. I think that now few people buy visits or clicks, unless it's media advertising. If we only need some large reach and brand recognition, then in general it makes sense to track the number of clicks, CTR, etc. We leave requests, remove conversion to requests, but we can leave expenses, add sales, add conversion to sales.
As you can see, it's all very simple. That is, I click the plus sign and...
The metric I need is added to the right side of the screen, which means it will be displayed in our report.
n change the location of the columns, that is, by moving the metric data like this, changing the order and costa rica whatsapp number database appearance of our report. Let's add revenue. I think you can see the average check and ultimately the profit.
We save the report, and now we have a slightly different picture.
That is, if Yandex.Direct and Google Adwords have approximately the same number of applications, the conversion into sales is the same, but the number of sales is already different.
Direct has outpaced Adwords by one and a half times . Our revenue ultimately looks like Adwords has brought us more money. That is, if we had stopped at requests, as in the previous report, if we had tried to evaluate the effectiveness of the advertising channel by the number of requests (by the number of client requests to our company), then we would have made the wrong decision, we would have had an incomplete picture. We could have turned off Adwords, because there are two times fewer requests there, almost one and a half times fewer. But if we look at the revenue, it turns out that this channel worked at least as well, even better.
Let's set up the metrics that I think any business needs to see in order to understand: where are we going, are we growing, are we not growing, do we have a profit and is the advertising we use working?
There is a great comment: "Will salespeople manage rates?". Rates, of course, will not be managed by salespeople, but the head of the sales department should see the whole picture. That is, just like the head of the marketing department and just like the head of the organization, the owner of the company, he should see the whole picture, that is, the whole funnel, from the very first touch of the client to the sale.
As a rule, at least we encounter this very often, those clients who come to us, they live in two different universes. That is, for them, marketing is one funnel, and marketing is responsible for leads, conditionally, that is, "Here we brought traffic, and then, in general, do whatever you want." Then the sales department gets involved, and often the sales department says: "Well, you didn't bring us much traffic," and marketing says: "You don't know how to sell."
In order to, conditionally, resolve this situation, we need end-to-end analytics. In order to understand: if we are losing clients, then where are we losing them, who is to blame and what to do about it. Therefore, sales, I would say, maybe the head of the sales department or the commercial director, a certain set of reports from the ROISTAT service is vital. They will make his life much easier.
Ok. Let's continue. What metrics does any business need? Let's remove visits, because visits generally don't tell us anything. I think that now few people buy visits or clicks, unless it's media advertising. If we only need some large reach and brand recognition, then in general it makes sense to track the number of clicks, CTR, etc. We leave requests, remove conversion to requests, but we can leave expenses, add sales, add conversion to sales.
As you can see, it's all very simple. That is, I click the plus sign and...
The metric I need is added to the right side of the screen, which means it will be displayed in our report.
n change the location of the columns, that is, by moving the metric data like this, changing the order and costa rica whatsapp number database appearance of our report. Let's add revenue. I think you can see the average check and ultimately the profit.
We save the report, and now we have a slightly different picture.
That is, if Yandex.Direct and Google Adwords have approximately the same number of applications, the conversion into sales is the same, but the number of sales is already different.
Direct has outpaced Adwords by one and a half times . Our revenue ultimately looks like Adwords has brought us more money. That is, if we had stopped at requests, as in the previous report, if we had tried to evaluate the effectiveness of the advertising channel by the number of requests (by the number of client requests to our company), then we would have made the wrong decision, we would have had an incomplete picture. We could have turned off Adwords, because there are two times fewer requests there, almost one and a half times fewer. But if we look at the revenue, it turns out that this channel worked at least as well, even better.