Omnichannel: what it is and why even Amazon has embraced this trend
Posted: Tue Jan 21, 2025 4:58 am
Have you ever heard of omnichannel ? It is another one of those marketing strategies that suddenly appear and take over market trends. And, like all of them, it is also very important!
It turns out that consumer habits have changed a lot. And at the same time, the need for companies to transform them into a unique and practical experience has grown. Something truly remarkable.
These changes have made the act of buying an opportunity to (re)create concepts and try new things.
And that’s what the omnichannel strategy professors edu email addresses is all about: how to take advantage of different sales channels where your brand is present to sell more. And better.
And it is to answer your questions that we have brought today’s post. Grab your notebook and pen and keep reading to find out more!
If you prefer, listen to the content in the player below:
After all, what is omnichannel?
Before talking about the strategy itself, what do you think we should understand the term that describes it?
“Omni” is a Latin term, and means something like “all”. “Channel” is a well-known word, and means “channel” in English. Putting the two together, we have “omnichannel”, which can be translated as “all channels”.
It is very important not to confuse it with multichannel — a strategy that works with several channels of the same brand, but independently — or with crosschannel — when the functions of the channels “intersect”, such as when it is possible to make a purchase online, opting to pick it up in a physical store, for example.
In omnichannel, they complement each other. That is, if you work in both online and offline channels, you can use them in different stages of the same purchasing process.
Like when you go to a physical store and have the option to check the stock through the website or app, before consulting a salesperson to make the purchase.
It is basically the integration between all the assets of a sale: physical environments, online and, finally, buyers. It is the strategy that works the channels involved as “mirrors” for each other and helps the consumer to see and create a greater relationship between them.
Why is it important?
Imagine that you have an excellent online strategy. And that, along with it, you have a differentiated positioning, an authority in the market.
It turns out that consumer habits have changed a lot. And at the same time, the need for companies to transform them into a unique and practical experience has grown. Something truly remarkable.
These changes have made the act of buying an opportunity to (re)create concepts and try new things.
And that’s what the omnichannel strategy professors edu email addresses is all about: how to take advantage of different sales channels where your brand is present to sell more. And better.
And it is to answer your questions that we have brought today’s post. Grab your notebook and pen and keep reading to find out more!
If you prefer, listen to the content in the player below:
After all, what is omnichannel?
Before talking about the strategy itself, what do you think we should understand the term that describes it?
“Omni” is a Latin term, and means something like “all”. “Channel” is a well-known word, and means “channel” in English. Putting the two together, we have “omnichannel”, which can be translated as “all channels”.
It is very important not to confuse it with multichannel — a strategy that works with several channels of the same brand, but independently — or with crosschannel — when the functions of the channels “intersect”, such as when it is possible to make a purchase online, opting to pick it up in a physical store, for example.
In omnichannel, they complement each other. That is, if you work in both online and offline channels, you can use them in different stages of the same purchasing process.
Like when you go to a physical store and have the option to check the stock through the website or app, before consulting a salesperson to make the purchase.
It is basically the integration between all the assets of a sale: physical environments, online and, finally, buyers. It is the strategy that works the channels involved as “mirrors” for each other and helps the consumer to see and create a greater relationship between them.
Why is it important?
Imagine that you have an excellent online strategy. And that, along with it, you have a differentiated positioning, an authority in the market.