Strategy 1: Use the product to convert free trial users into paying customers

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Offering a free trial is a great way for potential customers to experience the value of the product firsthand. Free trials or Freemiums allow potential customers to see the benefits of the product before they buy it.

Example: A notable case is Dropbox , which used a freemium model to accelerate its growth. It offers users 2 GB of free storage . This strategy encourages users to sign up without any financial confirmation.

Many switched to paid plans to gain additional storage as users stored their files and experienced accounting directors email list the platform's seamless functionality. Within a few years, Dropbox surpassed 500 million users, thanks in large part to its attractive free trial offer.

Dropbox: Product-Led Growth Marketing

via Dropbox

Strategy 2: Show social proof to gain consumer trust A BrightLocal study finds that 77% of consumers trust online reviews as much as personal recommendations.
**Social proof, such as customer testimonials, case studies, and user reviews, can significantly influence purchasing decisions.

For example, Airbnb effectively uses social proof by highlighting detailed user reviews, ratings, and comments on each property page. Listings with 5 or more recent reviews are eligible for badges such as “Guest Favorite,” “Top Places,” or a percentile ranking label, which add an extra layer of credibility.

Airbnb Reviews: Product-Driven Growth Marketing

via Airbnb These signs help build trust and attract more potential guests. They highlight the most popular and highly rated properties and encourage new guests to book with confidence.