Events designed to have a reduced impact on the environment , people and the community exist and are spreading, becoming an economic sector of their own. Let's find out what a sustainable event is and how it is organized , starting with the definition and presenting its characteristics and examples.
What is a sustainable event?
A sustainable event is designed, planned and carried out to minimise its impact on the environment, the community in which it is held and the people who participate or who are directly or indirectly involved. Proper management of resources before, during and after the event is one of the fundamental aspects that organisers of sustainable events must consider. This mainly concerns environmental resources, assessing, for example:
Energy consumption : Those organizing a sustainable event can opt for renewable or low-emission energy sources, such as renting photovoltaic panels or using LED lighting.
Reducing plastic : Many events today are seeking to limit peru whatsapp data the use of plastic, by choosing biodegradable plates and utensils, for example. Some music festivals adopt real 'Sustainability Protocols', which include, for example, giving reusable bottles to participants to refill at water dispensers.
Waste management : Participants are provided with clear instructions and dedicated areas for proper waste management, and they also rely on companies with recognised good practices in recycling. Each participant in a simple conference produces almost two kilos of waste per day, according to data published by MeetGreen .
Choosing equipment, materials and supports : Reducing or eliminating paper, even at the invitation sending or ticket management stage, using projections and QR codes, and installing chemical toilets are all activities to make an event more sustainable.
Attention to the health of operators and participants : Avoid the use of polluting and harmful substances, for example during cleaning operations.
However, there are other elements to consider for an event to be truly sustainable. For example, it is essential to assess the impact of the event on the local community where it takes place. Sustainable events, in fact, involve, as far as possible, local suppliers, professionals and workers, to generate growth in the territory and reduce emissions related to transport and logistics. In addition, they encourage the use of public transport to affect traffic and travel as little as possible, even activating forms of collaboration with public and municipal entities. Finally, they leave no trace after their conclusion.
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How to make a sustainable event?
There are many aspects to consider when organizing a sustainable event . It is not enough to use paper straws to define a sustainable event, and it is easy to fall into the trap of greenwashing , both as an audience and, in good faith, as organizers. In addition to following the principles set out above, it is necessary to follow some general criteria and strategies that are only learned through practice in the field or by attending, for example, a Master's in event management and organization . Here are some general guidelines:
Life cycle approach : The event organisation must take into account all aspects of its life cycle, from planning to execution and closure. In essence, it involves examining in detail all phases of the event to understand how to intervene to reduce its environmental and social impact. This type of approach also helps to manage and evaluate performance, measuring how many resources have been used and, consequently, the results achieved in terms of sustainability.