In addition to leveraging highly effective timing and trigger strategies, Wellcare also used AIQUA’s Creative Studio to achieve in-web engagement without needing any IT support. Creative Studio offered the brand ready-to-use templates and a wide variety of marketing kits, including survey, countdown, pop-ups, and permanent in-web recommendations. With these tools, the brand was able to build attention-grabbing in-web campaigns to drive engagement and boost conversion rates.
Successfully drive brand growth with personalized engagement + OMO strategies
Apart from AIQUA, Wellcare also utilized Appier’s BotBonnie conversational marketing platform for personalized communication. Using a range of customized, gamified marketing kits to engage its social community, the brand succeeded in driving two-way OMO traffic.
In the past, Wellcare could only engage its customers in limited bosnia and herzegovina phone number data ways and thus was unable to establish strong, interactive relationships with customers. With BotBonnie, Wellcare was able to achieve more flexible and personalized engagement by using the LINE platform and the brand’s own member data to create LINE virtual membership cards. This not only increased activity on its social marketing channels, but also provided more opportunities for engagement, such as by delivering exclusive coupons and other unique campaigns.
BotBonnie also helped Wellcare implement its OMO marketing strategies, seamlessly bridging its online and offline operations. This included displaying QR codes in physical stores, encouraging customers to scan and join the online community to receive a coupon. Conversely, the brand also delivered coupons to be used in-store via LINE, driving traffic to its physical stores. This two-way OMO strategy helped Wellcare achieve outstanding results, enabling effective engagement both online and offline. The brand not only boosted its conversion rates and sales, but also saw a whopping 247% growth in new user numbers.
Wellcare’s Director of Marketing Angela Lai said, “We are now able to track all of our users’ online shopping behaviors and provide relevant information based on different user behaviors. We can also use tools to drive traffic between online and offline channels. Appier’s tools are easy to use and convenient for producing creatives and gamified content. They have enhanced our marketing efficiency and enabled us to reach customers in real time, send targeted messages, and optimize our use marketing of marketing resources.