Your bold text should make sense on its own

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- Be careful with underlining Underlining clutters up the text unnecessarily, so it's best to use it very sparingly. 13.- Don't use bold without meaning Reserve bold text for essential content that you want to highlight . Most people read the bold text first, and then, if they see that the content might interest them, they read the rest. It should also carry an important message. 14.- Be careful with paragraph alignments You should be especially careful with paragraph alignments, especially on landing pages. Text that is justified on both sides, for example, can cause unbalanced spacing that generates unexpected effects. 15.- Use the default font settings If you're not a designer, you probably haven't heard of Kerning and Keming. So don't change your kerning, kerning, or scales. Remember, you're not a professional, so it's much better to be safe.


16.- Observe what the professionals do You at&t email database can get inspired by how they combine fonts, how they play with them, which ones they like the most, etc. All designers have a font that they particularly like. But there are top-10 that can be essential. They are the following fonts: Helvetica. Helvetica Neue. Univers. Future. Frutiger. Arial. Reconcile. Century Gothic. Garamont. Times. This type of font will help you capture more leads without a doubt. 17.- Try to use standard system fonts For example, Arial, Verdana or Futura. This way your landing page will not suffer visual alterations. When you create a landing page and it is viewed on another computer, the document will be loaded with the fonts that that user has installed. Therefore, it is ideal to generate the document with the standard fonts.