Next, choose the logo type . It can be:

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text (font style, for example: Sony, Yandex);
lettering (beautiful calligraphic inscription, for example: Coca-Cola, Cheetos);
iconic (graphic element in the text, for example: Zippo, Gazprom);
combined (text + brand name, for example: Adidas, Toyota);
emblem (consists of several elements and text, for example: CSKA, Lays).
When starting to develop a logo, consider colors, fonts, and shape australia whatsapp number database Choose a color combination that will evoke positive emotions in customers, emphasize the individuality of your company, and be associated with something joyful and sublime. For example, red means leadership and perseverance. Yellow means positivity and originality. Blue means organization, fortitude, etc. Do not underestimate the power of the color of your logo. And do not forget about the negative characteristics of colors. With a successful color combination, your brand will be easy to remember.

Choose a suitable font for your logo if you are using text. Choose one that expresses what your company represents. Once you have chosen a font, make sure it prints well. Otherwise, your logo will be unattractive and difficult to read. The font you choose should look good on the web.

When developing the logo form, be guided by the selected type, company name, offered goods or services. And do not forget that your logo will be used everywhere: on business cards, websites, banners, leaflets, etc. It should be easy to perceive and not overloaded with graphic elements.

When choosing the type of logo for our studio, we were guided by the fact that it should reflect the name of the company and have a deep meaning. Therefore, we chose a combined type of logo with a hidden meaning and reflecting the name of the company in the form of a "chili pepper". Our designer approached the creation of the company's brand with all responsibility and creativity. The result is a bright, memorable logo with great meaning, a well-chosen color scheme, where each element has its own semantic load:



red pepper is half of the Yin-Yang unity symbol;
a type of English letter "C" which stands for the name of our company;
the corporate logo is made using a modular grid;