It's time to talk about a new Google ranking factor.
In fact, it is not an officially announced factor by Google. It was proposed by Rand Fishkin, founder of Moz and one of the main SEO references worldwide.
He argues that all optimizations made by Google point in one direction: the realization of the search goal.
You must be thinking: another ranking factor to worry about ? What now?
Don't worry, we'll help you with that.
We already know that if Google has a concern, it telegram philippines girl automatically becomes a concern for all marketing professionals - or for anyone who wants to establish a good Content Marketing strategy.
In this post, you will understand what search goal achievement is and what you need to do to adapt and achieve the best positions.
First: what is search goal realization?
When a user performs a search, what he is looking for is an answer and/or solution related to the keyword entered, that is, his request.
The secret here is this: the user is not simply searching for a term to click on the results proposed for that term. He is, in fact, looking for a solution to his problems.
Therefore, results that solve the user's problem - their search - quickly and efficiently should rank first.
That's right, you read correctly, position yourself in first place.
Google is increasingly getting better at understanding what a search query actually does. This is done through increasingly extensive and meticulous algorithmic analyses.
And there seems to be a growing trend for the algorithm to start from user behavior to establish positioning factors.
Since Google is always looking for the best user experience, the results must satisfy the user.