Are you not seeing any conversions when running your Google Ads campaigns? Don’t worry, business is still going strong! This article covers everything you need to know to get your PPC campaigns up and running again to help you reach your goals.
There are many reasons why your Google Ads may not be converting, ranging from technical to managerial, and everything in between. Here are 10 possible reasons and how to fix them.
1. The delivery time is too short and the data is insufficient
For those new to online advertising, it’s important to understand how machine learning works. The goal of an advertising platform is to serve ads based on the criteria you finland whatsapp resource choose and use data to detect patterns and make further optimizations when users interact with your ads.
In other words, it needs a certain amount of data to understand how to deliver your ads most effectively. The time required for this phase is called the algorithm’s learning period, and it varies depending on how many times your ads are delivered.
If your ads aren’t converting right away, Google may still be in the learning phase. You may need to give your campaign more time to learn, or you may need to increase your budget or expand your targeting settings to reach that threshold faster.