How to use utm parameters for email tracking

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It all depends on your goal or the type of lead nurturing campaign you want to run. If you’re developing an online course on a complex topic, you may want to divide the relevant content across more messages. Additionally, you’ll also want to make sure there are gaps of a few days between each of your emails. This way, your content will be more easily digestible, and your audience will continue to engage with your brand for longer.

Your approach will most likely be bc data philippines user list different than this if your primary objective is to convert new leads into sales. In that case, you’ll probably have more emails at the beginning of your cycle, with a shorter interval between them. Let’s look at what the data tells us: drip email campaigns length and the average engagement rates observed drip email campaigns length and the average engagement rates observed the table above comes from the email marketing benchmarks report we update annually.

As you can see, of all drip email campaigns have only one message. That could either mean these are welcome messages, a thank-you email, or some other quick automated response. Furthermore, of an email drip campaign series consists of two to five messages, have six to ten emails, and the remaining have even more. What’s noticeable is that the average engagement metrics, like open rates and click-through rates, slowly decline as the sequences become longer.