Customer experience can also be a key factor: even if the price and quality are comparable, if a competitor offers better customer support, a more convenient purchasing process, or additional value-added services, these factors can sway a customer's choice.
To maintain their position in the market, businesses will need to keep a close eye on their competitors and quickly respond with new features and pricing strategies for the products and services they offer.
Then, dig into each customer's transaction history - the date of their last order or service contract, the date of their last sales call, their response to marketing campaigns, the length of their contracts, transaction amounts, etc. As you analyze each customer's data, you may be able to identify patterns, such as reasons for inactivity at certain times or changes in interest in certain products or services.
In the data analysis process, it is very effective to utilize MA (Marketing Automation) tools and denmark whatsapp number database CRM (Customer Relationship Management) tools. MA tools automatically track patterns of customer behavior and responses, helping to quickly extract meaningful insights from large amounts of data. CRM tools centralize all touch points with customers and manage past communications and transaction history in an easily accessible format.
These tools streamline the process of data analysis, allowing for more precise customer segmentation and planning a personalized approach.
MA and CRM are explained in detail in the following article.
What is Marketing Automation (MA)? A detailed explanation of basic functions, points to consider when selecting tools, and how to implement them
2024.07.16
What is Marketing Automation (MA)? A detailed explanation of basic functions, points to consider when selecting tools, and how to implement them
MA (Marketing Automation) is a tool that automates and streamlines marketing activities. It supports each marketing process, from generating potential customers to nurturing them and extracting hot leads. In recent years, it has also attracted attention as part of DX (Digital Transformation) and has become widespread. ...
What is CRM? A simple explanation of its meaning, basic functions, and benefits
2024.07.11
What is CRM? A simple explanation of its meaning, basic functions, and benefits
CRM stands for "customer relationship management" and refers to measures to create and maintain good relationships with customers. In addition to its importance in marketing and expected benefits, we will explain the basics of CRM, such as basic procedures.
2. SegmentationQ: How can I maximize the results of my lead qualification?