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[sharminakter]

The table above shows significantly different session conversion rates across your Google traffic. This helps you spot two opportunities that can help you get more conversions:

Your site receives a lot of organic traffic, but this traffic only converts at 0.04% (45 conversions / 103,732 sessions). So you decide to revise your best landing pages to have visible calls to action (CTAs) to make it easier for your readers to convert.
Traffic from your Google business listing converts at 1.85% (25 conversions / 1,353 sessions). You’d love to get more traffic from this particular source, so you decide to invest more in your local SEO presence .
Go further by discovering your competitors' traffic sources
You can get a lot of information about your website by evaluating traffic sources data from Google Analytics.

But that's just the beginning. You can learn about your competitors' sources with Traffic Analytics to discover new opportunities.

Let’s say you work for a software company that’s developing a new chinese overseas europe data generative AI tool. While you don’t expect to be ChatGPT, you think the composition of openai.com’s traffic will help you define your plan.

All you need to do is enter your competitor's domain name into the tool and click " Analyze ".

The report provides estimates of traffic and engagement of your competitors' websites. And you can view the data on a daily, weekly, monthly or quarterly level.

Traffic Analysis Dashboard
Now, scroll down to “Traffic Channels by Type” to see which channels are most important to your competitor (which could be valuable opportunities for your business as well).