What is LPO (Landing Page Optimization)?

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Recently, the number of views for YouTube Shorts has increased significantly, and short videos that were previously aimed at young people are rapidly expanding with the wide range of genres and audiences that only YouTube can offer.
In addition, YouTube is the second largest search engine after Google, so it has an overwhelming reach and a strong SEO effect.

YouTube user ratio by generation
↑User numbers are increasing across all age groups due to a wide range of uses, including entertainment, education, and information provision.

Content and features of YouTube ads
YouTube Ads
　　　Source: YouTube Ad

The defining feature of YouTube advertising is the variety of video formats. There are various types of video ad formats, both vertical and horizontal, and there are also a wide variety of campaign objectives and functions specialized for video advertising. The detailed targeting unique to the Google Ads platform can be freely combined, making it possible to plan a wide range of video ads, and the excellent analytical functions allow for detailed numerical management, which is a major attraction. If you're

looking for video advertising, this is a platform you should try at least once.


X (formerly Twitter) Ads
Although the number of X users is declining germany whatsapp number database worldwide, Japan has 67 million users, the second largest number in the world after the U.S.
Like LINE, X's popularity began in 2011 after the Great East Japan Earthquake, and it was used as a source of the latest information and a means of communication, and the number of X users in Japan increased by 33% in the same year.

Another reason for X’s popularity in Japan is likely due to its use of anonymous accounts, where
Japanese users can freely express their opinions, making it a great platform for market researchers to conduct social listening.

User ratio by Generation X
↑The most balanced. It is evenly distributed between Gen Z and Gen X, and is used by a wide range of age groups.

Contents and features of X (formerly Twitter) ads
X Advertising
　　　　Source: X-Advertising

X Ads matches timely ads with trends and events.
For example, you can run ads for sports goods during soccer matches at the World Cup, or schedule posts of related ads using hashtags when popular TV shows are being broadcast. In addition