A sales proposal is a document, or presentation, created to present a prospective client with information about the product and/or service being negotiated. This material should include the characteristics of the solutions, benefits, methods of use and data that help lead to the purchasing decision.
What you will see:
Key takeaways from this article:
What are the essential elements of a sales proposal?
1. Layer
2. Index
3. Introduction
4. Argumentation
5. Solution
6. Schedule
7. Prices and legal information
8. Terms and conditions
How to prepare a commercial sales proposal?
Other points in the preparation of the commercial proposal
5 essential tips for making a commercial proposal
1. Be objective in the initial topics
2. Present the benefits of the solution
3. Make a diagnosis of the client
4. Present success stories
5. Gather customer testimonials
What are the common mistakes when writing business proposals and how to avoid them?
The importance of sales follow-up
Tools that help you track a commercial proposal
FAQ – Frequently Asked Questions
Key takeaways from this article:
A CRM system helps you manage all your business architects email list proposals. Learn more about the benefits of this tool in Advantages of CRM: how to use CRM in your company and sell more
To prepare a commercial proposal that converts into sales, you need to be objective, make the benefits of the solution clear and present a diagnosis of the client's current situation.
Testimonials and success stories help to give authority and credibility to the commercial proposal.
Using SPIN Selling helps organize the reasoning behind diagnosing the customer's situation.
Follow -up is a subsequent and crucial step in sending the commercial proposal, as it monitors the client's decision-making process.
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Sometimes it can take months (in some industries with a long sales cycle , even years!) to close a sale and shake hands at the conference table.
However, for everything that was decided at that meeting to be duly confirmed, a commercial sales proposal must be drawn up and signed.
And after all this effort, all the phone calls and emails exchanged, meetings and visits, have you ever thought about losing a sale by sending a sales proposal that the customer doesn't like?
Well, that can happen!
To prevent this from happening to you, we have created this practical guide on how to make a sales proposal that goes straight to the heart and mind of your customer.
This way, in addition to charming him, he will have concrete reasons to sign on the dotted line!