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Engagement Studio
Engagement Studio is a scenario email system. With Marketing Cloud Account Engagement, you can create emails using templates. By setting up a scenario, you can automatically deliver the information your customers want at the optimal time based on their sales negotiation status, interests, and attribute information. You can also
measure customer actions on emails that have already been delivered, so you can verify scenarios. A personalized approach will lead to improved engagement.

Input form and LP creation function
Marketing Cloud Account Engagement allows you to easily create input forms and landing pages with drag and drop. You can customize the input fields and layout to suit the data you want to collect, so it can be used by anyone regardless of their profession.

Reports
You can create reports that automatically calculate the order amount and cost-effectiveness of each measure. You can also link the flow of received cases with sales activities to visualize the factors that led to the order.

Explaining the differences with Marketing Cloud Engagement (formerly Marketing Cloud)
In addition to Marketing Cloud hungary whatsapp number database Account Engagement, Salesforce Japan also has an MA tool called "Marketing Cloud Engagement (formerly Marketing Cloud)." The difference between the two is that Marketing Cloud Account Engagement is for BtoB, while Marketing Cloud Engagement is for BtoC.
Here, we will take a closer look at the features of each.

Marketing Cloud Account Engagement (formerly Pardot) is an MA tool for sales-based businesses

Marketing Cloud Account Engagement is suitable for sales-based businesses because it provides detailed information about prospect activities and enables targeted sales talks.
For example, it will be particularly effective for high-value products such as real estate and cars, where sales representatives often continue to communicate with customers and have a long lead time until purchase.

Marketing Cloud Engagement (formerly Marketing Cloud) is an MA tool for customer acquisition businesses
Marketing Cloud Engagement is ideal for customer-generating businesses, so it is recommended for B2C businesses that offer relatively inexpensive products and services, such as convenience stores and apparel companies.

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Benefits of Introducing Marketing Cloud Account Engagement (formerly Pardot)
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What kind of benefits can you expect from implementing Marketing Cloud Account Engagement? Here are three benefits of Marketing Cloud Account Engagement.