Salesforce Pardot (Best CRM-Focused Enterprise Marketing Automation Tool)

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Salesforce Pardot is an app that is built on top of the Salesforce CRM platform. Built on top of a CRM, Pardot automates email marketing processes, lead scoring, lead nurturing, prioritization, and more.

Salesforce Pardot: An example of marketing automation tools for companies

Designing workflow automation with Salesforce Pardot (Source: Salesforce )

The best features
Native integration with Salesforce CRM
Tracking lead integration including downloads, page views, web chats, etc.
Optimizing Sales Team Productivity
4. Oracle Eloqua (Best CX- Focused Enterprise Marketing Automation Tool )
Oracle Eloqua focuses on creating unified customer experiences across acquisition, retention, account-based marketing, and more. Eloqua integrates into Oracle’s broader customer experience (CX) ecosystem for seamless sales and vp manufacturing production email list service processes.

Oracle Eloqua

Oracle Eloqua Analytics Dashboard (Source: Oracle )

The best features
Campaign orchestration with segmentation, content, omnichannel distribution and productivity features
Predefined audiences
Brand-approved templates and content
Customer profile information and sales tool extensions
While the above four are popular tools among enterprise customers due to their breadth, scale, and existing integrations, they are not the only ones available.

For example, there is Mailchimp, a primarily email marketing tool, which organizations use to automate communication processes. There are other niches, such as Klaviyo for e-commerce and Braze for mobile marketing automation. At the other end, organizations also deploy custom solutions on private/public clouds.

Learn more 10 Best Marketing Automation Software Tools .

The tool you choose will have a significant impact on the effectiveness of your marketing efforts. Here are some best practices for choosing and implementing an enterprise marketing automation tool.