Number of monthly active users: 368 million

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Gen Z is driving this growth in popularity, with 78% of US Gen Z using it in 2023.
Not only is TikTok’s user base booming but also its daily activity. TikTok boasts the highest average time spent per day of any network. Daily time spent on the platform grew by almost 10 minutes compared to the previous year’s 45.8 minutes.
chart showing the average time spent per day by U.S adult users on various social networks
Source: Insider Intelligence

The fact that the platform’s gender demographics are leveling latvia b2b email leads out is also notable. In fact, there are now more male users than female, but only with a slight difference. Last year, the split was 54% female and 46% male. This signals TikTok’s status as a staple social app among the population at large.
Learn more about other vital TikTok statistics to prepare your 2024 strategy.

X (formerly Twitter) demographics and usage
Largest age group: 25-34 (38.5%)
Gender distribution: 37% female, 63% male (no data on other genders)
Time spent per day: 34.1 minutes
Takeaways from X demographics for 2024
After rebranding to X, the platform saw a 13% decline in daily active users during the first year.
Some reports note a spike in activity while others note a migration away from the app. eMarketer predicts that X’s user base will drop to 335.7 million in 2024.
In spite of this, people are still spending much more time on X than on Facebook and Instagram.
There’s a slight increase in the number of female users (from the previous year’s 34.1%). That said, X is still one of those platforms with an overwhelmingly large male user base.
Learn more about other vital Twitter statistics to prepare your 2024 strategy.