Avoid keyword stuffing
Keyword stuffing is when you use your target keyword too frequently in your content.
keyword stuffing example
Image courtesy of contentwriters.com
If you write naturally, you probably don’t even have to worry about keyword stuffing. You’ll include your target keyword (and related keywords) naturally.
In general, then, don't use the keyword too many times in the content.
Google is smart: if you use your keyword in the title tag, in the URL, and throughout the page, it will easily understand what your page is about.
The same rule applies to inserting more "uncomfortable" keywords into the text.
In this example, the first result for "hotel Milan" incorporates "a" as a stop word, but algeria email list still ranks at the top of the page.
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When it comes to using keywords in your content, a good rule of thumb is: “Distribute, don’t spam.”
Here's an example:
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Use keywords naturally
But what does it mean to use keywords naturally?
Here's an example:
Let's say during your keyword research process you discover the key phrase: "coffee shop near me".
This particular keyword is difficult to use naturally. For example, you would never start a blog post with "Looking for a coffee shop near me?"
Another example: the keyword "jacuzzi hot tub".
According to Semrush, this term is searched 590 times per month.
Unfortunately, the syntax of this keyword is a bit strange. Which makes it difficult to use it naturally in an article or landing page.
In other words, your post title can't be: "Top 10 Jacuzzi Hot Tubs."
It's not natural.
Instead, use a version of the keyword that reads well. In this example, you might use "Top 10 Jacuzzi Hot Tubs."
Google is smart enough to figure out that your article "Top 10 Jacuzzi Hot Tubs" is a good match for the search term "jacuzzi hot tub."
In fact, if you look at the SERPs for the term “jacuzzi hot tub,” you’ll notice that none of the top 10 results use the exact phrase “jacuzzi hot tub.”
Avoiding keyword stuffing is a good start
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