Example of using social sharing buttons on websites and blog posts.

[fomayof928@mowline]

Translate your social data into content ideas
If you’re strapped for fresh content ideas, look no further than your social feed. From potential blog topics to the latest trends and keywords, there’s arguably no better place than social media to estonia b2b leads find them. Social conversations are timely and you can assess trends instantly rather than wait for traffic to roll in to figure them out.

This is where a tool like Sprout Social really comes in handy. With our platform’s Social Listening features, you can quickly hone in on topics and trends without having to do a bunch of guesswork. Social listening is also a useful tool for making sure your marketing messaging lands and you speak your audience’s language.

An example of keyword tracking using social listening in Sprout. Related keywords and hashtags appear.

Fine-tune your publishing frequency
Establishing a consistent content calendar produces better traffic results than posting at random.

Familiarize yourself with the best times to post on social media and make sure links to your site are part of your social content strategy. As a side note, don’t be afraid to publish and recycle links to blog posts. Given the legwork required to put together any given post, they deserve to be shared multiple times. If you don’t want to repeat yourself, consider repurposing your content for social distribution.

Foster relationships with your audience and influencers
We’re all about building customer relationships at Sprout. Building an engaged community means you’re more likely to score clicks and attract meaningful traffic to your site. Those same folks can also give your content a much-needed boost when prompted. You can use social media as an avenue for developing and nurturing relationships with your target audience, including influencers. Influencers can help support content visibility. If an influencer reshares your content, you amplify your brand’s reach.