An enthusiastic tone of voice can help you come across as approachable and friendly

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Enthusiastic vs Pragmatic
But if used at inappropriate times, it can irritate your audience.

Simple, concrete language , on the other hand, gives a sense of honesty and simplicity. But if used badly, it can be seen as indifferent or lacking in personality.

Let's take a look at 8000Kicks , a hemp shoe brand. The copy is enthusiastic and includes several tongue-in-cheek moments in just a few lines of text:

8000Kicks email
Off the Clock , an eyeliner and false eyelash brand, is more hands-on. It thanks the algeria consumer email list customer for their purchase and includes helpful links within the message.

Off the Clock Email
Now let’s use these examples to create your brand’s tone of voice profile.

Here's what it might look like:


Analyze your tone of voice

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Step 3: Observe your audience
Now that you know how to define your tone of voice, let's talk about how to tweak it to suit your customers.

Customers expect brands to understand their needs and expectations. A great way to learn about your customers is to find out what social media platforms they use and how they interact with each other.