That's why the subscriber base is larger than in B2B

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At the same time, it is more "diverse": these are random subscribers, new clients, and loyal customers. In order for the database to contain as many interested readers as possible, it needs to be updated more often - once every 3-6 months.Difference 3. SegmentationB2B eCommerce. To ensure that customers receive emails that are most interesting and useful to them, the already small subscriber base is divided into groups. The main criteria for segmentation in B2B are:industry;company size;annual income;position of contact person;business needs;interaction with mailings;transaction cycle.

There may be only 2-3 such segments, but this algeria whatsapp number data is already useful. As a result, new subscribers will receive introductory materials about the company and cases, and current clients will receive news and individual discounts.B2C eCommerce. Since the B2C base is wider, there are more segmentation options here. Simply dividing the audience into men and women is not enough. Therefore, several criteria are often combined:demography;interests;purchase history;duration of subscription to the newsletter;reaction to content.There is also a lot of room for action within each criterion. For example, you can use RFM analysis: divide the base by recency, frequency and amount of purchases.

As a result, you will get up to 27 point segments - each of them will need its own email strategy.Difference 4. Content of newslettersB2B eCommerce. In B2B, subscribers expect usefulness from emails. Simply put, they have no time to take tests or look at funny pictures. It is important to understand why this product is good, whether it will definitely help, whether it is of sufficient quality. Therefore, the following formats are used here:cases;useful articles;product updates;personal selections;news;product reviews.At the same time, the letters should not be too voluminous. Each message must have obvious value to catch attention and motivate reading.