How to work with Instagram influencers

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This speaks to the importance of vetting creators. Likewise, brands have to provide briefs and instructions that empower them.

It’s a balancing act as you also don’t want to netherlands b2b leads sacrifice your influencers’ creative freedom. Providing a product that your influencers’ audience is actually interested in is perhaps the best thing you can do.

How to measure the ROI of Instagram influencer marketing
Your ROI, or return on investment, is going to differ greatly depending on the goals you set for yourself when you started your campaign. Popular metrics to track include:

Views
Comments
Shares
Clicks
Sales/conversions
Revenue
Promo codes used
Followers
Reach
If you’re looking to generate sales, then conversions, revenue or promo codes used might be your best bet. If you want to improve brand awareness, views, shares and reach will be your go-to metrics.

While it’s always difficult to pin views and reach against overall costs, try to find out how much a new follower or a single engagement tends to be worth to your brand. Do this by looking at your typical engagement rate vs. average social media budget, then put those numbers next to the increase in engagement and the amount you spent on influencer marketing.