Sales had so many leads they had a hard time keeping up. Since the goal of this campaign was to drive leads, it looked like an easy win. But it wasn’t… As it turned out, the quality of the leads we russian email address list created was anything but stellar. Lesson #1: If your marketing goal is to track leads generated, it’s time to rethink your metrics. Think customers, think revenue, but don’t just think “Leads!” Because here’s the truth‚ As we learned in this campaign, generating a “lead” for your sales team is not always a good thing.
The Campaign That Drove a 2,000% Increase in Leads Taking a step back, this is what drove thousands of leads for our sales team, the Messaging Design Kit. Michelle Urban 5 It was a downloadable design kit that contained 20 wireframe and fully-rendered messaging views, 84 vector icons, and 30 rich media cards. These are all the design assets designers and UX teams need to have in their toolkit when building a rich messaging experience for web and mobile apps (think dating apps, communities, marketplaces, on-demand services, games, commerce, etc.