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Start with something easy and work your way up. Here are a few to get you going, from least to most controversial: "What do you think of the new nofollow rules?" "I think Flash is just as SEO-friendly as HTML." "?" Of course, you never know what side of a controversy any given person will be on – when in doubt, use these handy, pre-packaged phrases to keep the conversation going: "Dude, that sucks" "Seriously, I know" "You should totally ask [insert expert] about that" 7.


Know When to Nap No amount of Red Bull can ke germany email list ep you awake for 4 days straight, and sooner or later you may need to sneak a cat nap. There are some comfy chairs in Vegas, but there's also a lot of competition, and napping on slot machine stools gets expensive fast. If you find yourself falling asleep during a session, just bury your head face-first into your iPhone or Blackberry. People will naturally assume that you're fanatically Twittering.





8. Bonus Tip! That's right – 8 tips for the price of 7, because that's just the way I roll. Pay attention, because this one is important. Whoever wrote the motto "What happens in Vegas, stays in Vegas" clearly doesn't work in our industry and has never heard of this thing called the internet. Of course, from a marketing standpoint, "What happens in Vegas will probably be photographed on a cell phone, Tweeted, Re-tweeted, posted on Facebook, and tagged for the entire world to see" doesn't really have much of a ring to it.