Some solutions are designed for inbound lead generation, while others are for outbound lead gen—and some do both.
Inbound lead generation software: This software indian whatsapp number enables you to quickly collect contact information and other useful data from potential customers who have shown an interest in your product or service. As well as tracking interactions via email, social media, and landing pages, it may include features to help you tailor your outreach.
Outbound lead generation software: These tools are often used in top-of-funnel B2B sales, where you need to reach out to people who may be unaware of your product. They pull information from databases, carry out lead scoring, and help you to contact leads through various communication methods.
What is lead generation software?
Back to the tools (or lead generators as some people call them). Lead generation tools are a useful way to drive quality leads, but you need to invest in automated lead generation software to do it at scale. This is how you’ll reduce manual work.
Lead generation software can be used for both inbound and outbound sales, depending on the use case. There’s no ‘one-size-fits-all’ solution, this is why we’ve grouped them by use case below for easy navigation.