The Brazilian Electronic Commerce Association (ABComm) has already made a decision and expects Black Friday revenue to reach R$3.45 billion, an increase of 18% compared to 2019.
Therefore, it is time to think about your store's commercial strategies and we have brought you infallible tips and techniques on how to prepare a retail strategy and boost sales in your store.
Invest in ads
If you're not seen, you're not remembered, and in the age of advertising and philippine number for whatsapp with an increasingly busy and demanding consumer, you can't just stick to the basics.
Especially at times like Black Friday, where the goal is to be seen and sell more, it is essential to invest in paid media so that your product and brand reach the consumer.
Investing in Facebook Ads, Instagram Ads, Google AdWords and others are some of the options to boost your ads and if you think these are options that will make you spend a lot of money, you are wrong.
We wrote a post about why you should invest in Facebook and you will see that you can start with R$10 reais, for example.
www.flowdigital.marketing/why-anunciar-no-facebook/
But it's important to know how to create an ad that sells. Not everyone understands the policies of these social networks and, in addition to your ad being blocked, during Black Friday there are many demands on the platforms and it may take a few days for your ad to go live.
Negotiate with your supplier
The pandemic, despite its bad side, managed to unite industry and retail and the two sectors are managing to help each other to overcome the moment.
At this point, it is important to negotiate well. With Black Friday, your demand will be high and you can and SHOULD negotiate with your supplier.
This way, you can get a good price, sell more and replenish your stock more frequently.