How to make a marketing plan

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We explain all the necessary steps you must take before launching any business project.
The marketing plan is the instrument that structures any business project . It is essential for the start of any business initiative . If you are thinking of opening your own business, this instrument will help you access both public and private financing. In other words, this is the document that will help you to opt for subsidies, access a loan from a financial institution or a company that is interested in the service or product that you are going to offer.

As you may have already deduced, marketing plans are instruments, tools and, above all, documents that will not only help you finance your business proposal, but will also become your guide for your colombia email list business to succeed and develop . However, these types of plans are not only applicable to entrepreneurs or startups , but also to any type of modification aimed at achieving the growth of an already established company.

But what should this document contain?
A marketing plan must include, among other things, the objective to be achieved. For example:

Start a new line of business.
Add a new sales channel to a physical store.
Start a company.
This gives rise to a series of strategies that must be formulated and that, through the corresponding actions, will allow us to meet the goals we have set within a specific time frame. To arrive at these strategies we have to take a look at the sector to which the company belongs, what actions the competition is currently taking, etc.

Parts of a marketing plan
All marketing plans are based on a business idea, whether the company is running or not. There is no specific formula for carrying them out, but they should at least include the following sections:

Situation analysis
At this first point, an assessment of the situation must be made. To do so, a series of questions must be answered.

Regarding the market:

What is already being done in the market?
Who is my direct competition?
What is my indirect competition? That is, those companies that are not from the area where the business is going to be located, but that make proposals similar to your business proposal.
Regarding the project itself.