Guide to designing the perfect marketing strategy

[sakibkhan22197]

Marketing is one of the most dynamic and strategic departments in a company. Each year, based on the company's plans, the department's objectives are adjusted, strategic lines of action are defined and reflected in a plan. So far, so good, but how many strategies fail due to a lack of planning, communication or focus? In this article, I'll give you the keys to designing the perfect marketing strategy.

Traditionally, marketing strategies used to be more versatile in B2C environments than in B2B, but this has changed radically in recent years. For B2B companies, it is no longer enough to attend a series of trade shows and maintain a more or less updated website year after year.

The level of competition is increasingly high in companies that sell to other companies. In addition, consumer trends are increasingly volatile and external agents more aggressive.

Putting effort into developing a good marketing plan and being creative in your approach can have a significant impact on the turnover of a company in this sector. How can we improve our strategy? Read on.



What steps should you take to build a successful marketing strategy?


Step 1: Study your customers in detail
I know you've heard about this step a thousand times and venezuela email list the need to do buyer persona studies or customer journey analyses , but if you don't pay enough attention to this point, your strategy will always be lame and the results will always be conditioned. Take an X-ray of your buyer personas, decision-makers and influencers for each business line or product, meet with the sales team, interview current customers...

You must extract the needs or motivations that may lead them to be interested in your products or services, what pain points they have, how they consume information about your products or services, what objectives they want to achieve, what are the barriers to entry when selling to these profiles...



New call to action



Step 2: Analyze the current market situation
Once we know the client, we study the market. We must pay special attention to the trends that may exist around your business or lines of business, detect possible micro-niches, see what your competition is doing, where they are moving and what may be giving them good results.